A Digital Transformation Framework for Business Digitalisation
Digitalisation focuses on employing digital technology to improve a business model or process and/ or generate new revenue sources. Essentially digitalisation, also known as “digital…
How to Conduct Marketing Research for Strategic Marketing?
Marketing research is key to understanding who your consumers are, your target market, and the factors that impact their buying process and behaviour. Consumers today…
An eCommerce Marketing Strategy – Leverage Online Marketplaces
The eCommerce market is fast growing in Singapore with revenue projected to reach US$3,193m in 2021. The growth of eCommerce has also been fueled by…
Introducing a New Sales Funnel for the Digital Economy
Previously, we explored the basic marketing sales funnel that is an essential analytical tool for business owners, management as well as business, sales and marketing…
What You Need to Know About Mobile SEO
Seeing the conspicuous increase in the ratio of mobile users daily, it wouldn’t be wrong saying mobile to SEO is like oxygen to hydrogen (H2O)…
Semantic SEO: An On-page SEO Strategy
One of the most important marketing tactics in the online space is Search Engine Optimisation, or SEO for short. And, this includes both SEO strategy…
How to Increase Sales for Your Business
One of the essential roles of a business owner or senior management is to increase sales and reduce costs to improve the profitability of the…
Singapore Businesses that Pivoted During the Pandemic
It goes without saying that Covid-19 has changed the way we live and interact and has permanently altered the business landscape. In this post, we…
5 Ways Singapore Companies Can Grow in the Post-pandemic Market
As fully-vaccination rates in Singapore increase across the entire population and safety measures ease up for work arrangements, travel and group activities, local enterprises and…
Malaysia SME Government Grants for Business Growth and Marketing.
In this article, we will explore various Malaysia SME government grants available to local businesses to help fund and support their business growth and marketing…
What Skills Does a Strategy Consultant Need?
In this post, we explore the role of a strategy consultant and the skills needed in such a profession.With the business environment consistently evolving due…
Singapore Marketing Agency Wins Another Award – Communicator Award 2021
Evolve & Adapt has won another award for our work in marketing. While we are not a typical Singapore marketing agency as we are management…