3 Things Your B2B Website Must Have To Generate Leads
Many business-to-business (B2B) businesses, especially those with offline operations, think that a B2B website is merely a piece of online property in the digital space…
Why PAP-Lite is an Excellent Repositioning Strategy and Here’s How to Counter it
Disclaimer: This is an apolitical post and is intended to be and should be read as an exercise in marketing strategy only. In a televised…
Why Digital Marketing in Singapore Does Not Work for Some Companies
Savvy business managers and owners know that going digital is more than a buzzword. But, the reality is, digital marketing in Singapore does not work…
J C Sum Featured on The Business Times
The Business Times featured Evolve & Adapt's lead consultant, J C Sum, in its Leadership & Management section for his interview on Money FM 89.3…
Is there a Singapore Digital Marketing Grant for SME Businesses? (Updated 8 Aug 2020)
With the push for digital transformation, we explore the availability of a Singapore digital marketing grant for SME businesses. There is some misinformation online on…
J C Sum Interview on Money FM 89.3
On 8 June 2020, J C Sum, Strategy Consultant for Evolve & Adapt, was a guest on the radio show "Your Money With Michelle Martin"…
The Difference Between a Marketing Consultant and Branding Consultant in Singapore
In this article, we try to answer the question "what is the difference between a marketing consultant and branding consultant in Singapore?".If you ask this…
Evolve & Adapt Develops Free AI-Digital Marketing Self-Test for SMEs
To help businesses digitally transform in the face of the COVID-19 pandemic, Evolve & Adapt, has launched an AI-Digital Marketing Self-Test for small & medium-sized…
The Founder: Movies that Mean Business
In this "Movies that Mean Business" series, we explore movies that teach us something about business.In this episode, we look at "The Founder", a 2016…
Positioning for Business and the Workplace
In this video, certified management consultant, J C Sum, discusses the concept of Jack Trout and Al Ries, Positioning, and how it can apply to…
Hiring a Digital Consultant in Singapore
In this article, we will discuss hiring a digital consultant in Singapore and the difference between a digital consultant, digital transformation consultant and digital marketing…
Highlights from J C Sum’s Interview on Money Mind on CNA938
On 4 May 2020, J C Sum, author of “Evolve, Adapt of Collapse: Bottom Line Marketing in a Digitally Evolving World”, was a guest on…