MARKETING TIPS

Core Web Vitals

Core Web Vitals are a set of user experience (UX) metrics introduced by Google to measure how well a website performs in …

Marketing Agency

Marketing is a crucial driver of business success, but with so many different types of marketing vendors to choose from, how do …

Successful Business Blogging

In 2025, business blogging remains a powerful tool for building brand authority, engaging audiences, and driving organic traffic. However, with evolving search …

Strategy Consultant

The role of a strategy consultant is evolving rapidly in 2025, driven by digital transformation, AI advancements, and shifting global business landscapes. …

Mobile SEO in 2025

With mobile devices driving over 70% of global web traffic, mobile SEO is more critical than ever in 2025. As Google continues …

SEO Web Development 2025

SEO web development refers to the process of designing and building a website with search engine optimisation (SEO) best practices integrated from …

Digital Marketing Benefits

Digital marketing continues to be a driving force for businesses of all sizes, enabling them to reach, engage, and convert customers effectively. …

Customer Expectation

The new digitally evolving world has created economic and technological shifts that have fundamentally changed how customers behave. Customer expectation in the …

Hybrid Marketing with AI

Modern marketers must be hybrid marketers with a keen understanding of hybrid marketing strategy. They must merge traditional and digital marketing approaches …

SEO Content AI

In today’s digital landscape, creating high-quality SEO content is essential for both search engine rankings and content marketing success. SEO refers to …

SEO for Business Growth | Evolve & Adapt

Search Engine Optimisation or SEO for business growth is the process of increasing the quality and quantity of a business website traffic …

Marketing and Branding Ideas

Singapore’s tech-savvy population and mobile-first culture have made it a highly competitive business market. To successfully engage in B2C marketing in Singapore, …

Rule of Three in Marketing

The Rule of Three is a cognitive principle suggesting that people tend to remember information presented in threes. This principle is rooted …

What is Social Listening

Social listening, often an underutilised tool, is capable of revolutionising how businesses understand their audiences, competitors, and industries. While it is not …

Integrated Marketing to Drive Sales

One of the most effective ways to drive sales, especially for small and medium-sized enterprises (SMEs), is to run a short-term integrated …

Interactive Content for Brand Engagement

Interactive content is an underrated marketing tool that gamifies customer engagement and can significantly boost brand awareness, lead generation, and customer loyalty. …

Must Have Marketing Skills

Marketing skills are critical for any organisation. In fact, marketing is essential for small businesses as it generates revenue and drives growth. …

Email Marketing Sales Campaign

Email marketing is a digital marketing tactic that uses email to communicate with potential and existing customers. It’s a direct marketing channel …

The Power of Sales Bundles

Unleash the Power of Sales Bundles

Sales bundles, also called bundling or sales packages, are marketing strategies that involve packaging multiple products or services together. Their power cannot …

Marketing Funnel Strategy

This detailed guide explains how the marketing funnel can be used to grow your business by exploring the strategies and tactics to …

Marketing and Branding Ideas

In today’s fast-paced digital age, conceiving effective marketing and branding ideas are crucial for businesses to thrive. By understanding the evolving needs …

WhatsApp Marketing

If you are a business in Singapore, primarily if you sell B2C products, WhatsApp marketing is a cost-effective and highly effective tool …

Best Product Branding Message is Bad

A branding tagline is a concise, memorable phrase that encapsulates the essence of a brand and is a powerful tool for differentiating …

Social Commerce

If you sell Business-to-Consumer (B2C), social commerce will supercharge your brand and ignite sales. Social commerce is the intersection of social media …

Strategy vs Tactics

Marketing tactics are the specific actions or tools marketers use to implement their marketing strategy. They are the “how” of marketing, while …

AI for Marketing

Think AI marketing is complicated and expensive? Think again. It’s more accessible than ever, and the results can be game-changing. With the …

Grow Your YouTube Channel Through Branding

One way to grow your YouTube channel and stand out on the world’s top video platform is through effective branding. Branding on …

Mobile Marketing for Businesses

Mobile marketing is becoming increasingly essential as mobile devices have revolutionised the way we consume information and make purchases. This ubiquitous nature of …

Semantic SEO strategy is one of the most important SEO tactics in the online space. SEO, short for search engine optimisation, is a …

Win with Sales Campaigns

A sales campaign is a coordinated marketing effort designed to promote a product or service and drive sales. It involves a series …

Technical SEO

Previously, we discussed the importance of Search Engine Optimisation (SEO) for businesses. In this post, we will highlight crucial technical SEO components …

Singapore Branding Grants

Successfully executing a robust marketing and branding strategy requires a substantial investment of time, resources, and expertise. Thankfully, government support in the …

Brand Marketing

Many businesses, especially those with established offline operations, dive into brand marketing with the hope of rapidly increasing visibility and customer engagement. …

Business-Website

Every year the internet is undergoing rapid evolution, causing the importance of having a business website or an online presence for a …

Singapore Digital Marketing Grants 2023

With the push for digital transformation, we explore the availability of a Singapore digital marketing grant for SME businesses and clarify any online …

Marketing Strategy

According to Enterprise Singapore, approximately 50% – 70% of Small & Medium Enterprises (SMEs) fail within the first 18 months1.

Google Business Profile

Google Business Profile (GBP), previously known as Google My Business (GMB), is a free and easy-to-use directory for businesses and organisations to …

Learn to Learn by J C Sum | Evolve & Adapt Singapore

In “EP 20: Learn to Learn” of the “One Eye Deer” Podcast, discover how you can learn for your own self-development and …

eCommerce SEO Trends

Search Engine Optimisation (SEO) serves as the mainstay digital marketing strategy for any business with an online presence. It is the process …

How to Get Paid More for Your Work by J C Sum | Evolve & Adapt Singapore

In “EP 19: How to Get Paid More for Your Work” of the “One Eye Deer” Podcast, learn how you can provide …

Strategy for a B2B2C Business by J C Sum | Evolve & Adapt Singapore

In “EP 18: Strategy for a B2B2C Business” of the “One Eye Deer” Podcast, learn how you can implement a strategy for …

Invest in Yourself Through Reskilling and Upskilling by J C Sum | Evolve & Adapt Singapore

In “EP 17: Invest in Yourself Through Reskilling and Upskilling” of the “One Eye Deer” Podcast, we learn how you can upgrade …

An Award-Winning Digital Marketing Agency | Evolve & Adapt

An award-winning digital marketing agency is recognised for its outstanding work in the field of digital marketing. This means that the agency …

In “EP 16: How to Get Customers to Trust Your Brand” of the “One Eye Deer” Podcast, we learn how you can …

In “EP 15: How to Price and Market a Service-Based Business” of the “One Eye Deer” Podcast, we learn how you can …

In “EP 14: How to Create Your Brand Story” of the “One Eye Deer” Podcast, we learn how you can craft your …

Digital Marketing Training in Singapore | Evolve & Adapt

Digital marketing training in Singapore is essential for businesses that want to reach their target audience through various channels, so they can …

Local SEO in Singapore | Evolve & Adapt

If you are running a business in Singapore, you need to make sure you are doing everything you can to optimise your …

Local Marketing for Brick & Mortar | Local SEO

In “EP 13: Local Marketing for Brick & Mortar Businesses” of the “One Eye Deer” Podcast, we learn how you can take …

How to Choose the Best SEO Company in Singapore | Evolve & Adapt

SEO can be complex and time-consuming, but it is essential for businesses that want to rank high in search engine result pages. …

The 5-Second Rule in Marketing by J C Sum | Evolve & Adapt Singapore

In “EP 12: The 5-Second Rule in Marketing” of the “One Eye Deer” Podcast, we learn how you can capture your audience’s …

You Must Spend Money to Make Money by J C | Evolve & Adapt

In “EP 11: You Must Spend Money to Make Money” of the “One Eye Deer” Podcast, we learn the importance of spending …

Good Product vs Good Marketing by J C Sum | Evolve and Adapt Singapore

In “EP 10: Good Product vs Good Marketing” of the “One Eye Deer” Podcast, we learn further if we should opt for …

Is the Customer King by J C Sum | Evolve and Adapt Singapore

In “EP 9: Is the Customer King?” of the “One Eye Deer” Podcast, we discover if customers are always right when dealing …

Why Business Podcasts Are Great for Learning? by J C Sum | Evolve & Adapt

Podcasts are audio or video recordings that are distributed over the Internet. They are typically short (less than 30 minutes) and usually …

What Brazilian Jiu-jitsu Can Teach You About Making Money | J C

In “EP 8: What Brazilian Jiu-jitsu Can Teach You About Making Money” of the “One Eye Deer” Podcast, we explore how the …

How Have Podcasts Grown in Asia & Globally by J C Sum | Evolve and Adapt

In a previous post, we explored the basics of podcasting, a relatively new form of media. Introduced in 2004, podcasting (from creators …

Brand an Idea in One Sentence to Sell It by J C Sum | Evolve & Adapt Singapore

In “EP 7: Brand an Idea in One Sentence to Sell It” of the “One Eye Deer” Podcast, you will learn how …

How to Build a Million-Dollar Business | Podcast by J C Sum | Evolve & Adapt

In “EP 6: How to Build a Million-Dollar Business” of the “One Eye Deer” Podcast, we discover how you go about building …

What is a Podcast by J C Sum | Evolve & Adapt Singapore

Do you want your business to get recognised by many people? Are you looking for a way to share your expertise with …

Does FOMO Marketing Work on You by J C Sum | Evolve & Adapt Singapore

In “EP 5: Does FOMO Marketing Work on You?” of the “One Eye Deer” Podcast, we explore the “fear of missing out” …

Why did “Ah Girls Go Army” the Movie Make $2.5mil? by J C Sum | Evolve & Adapt Singapore

In “EP 4: Why did “Ah Girls Go Army” the Movie Make $2.5mil?” of the “One Eye Deer” Podcast, we explore how …

In “EP 3: How Scammers Use Digital Marketing in Scams” of the “One Eye Deer” Podcast, learn how scammers use digital marketing …

In “EP 2: When to Ask for More Money” of the “One Eye Deer” Podcast, learn when is the right time to …

One Eye Deer Podcast EP 1: The Secret to Marketing Anything | Evolve & Adapt Singapore

In “EP 1: The Secret to Marketing Anything” of the “One Eye Deer” Podcast, learn how you can market anything by knowing …

In One Eye Deer “EP 0: Deer Citizens… The Hunt Begins”, learn what to expect from the podcast and how one powerful …

Internal Analysis in Strategic Management for a Manufacturing Business

As a marketing and branding consultant, a cornerstone of every project we take on is market research and analysis. This case study …

As a marketing management consultant, a cornerstone of every project we take on is market research and analysis. This case study explores …

As a certified management consultant, a cornerstone of every project we take on is market research and analysis. This case study explores …

Market an Education Business

If you own a private school, learning centre, or training company in Singapore, it is essential to understand how to market an …

Digital Transformation Framework by J C Sum | Evolve & Adapt

SMEs go digital with a digital transformation framework as it focuses on employing digital technology to improve a business model or process …

Market Research

Marketing research is key to understanding who your consumers are, your target market, and the factors that impact their buying process and …

eCommerce Strategy

The eCommerce market is fast growing in Singapore with revenue projected to reach $24.8 billion by 2028, growing at a compound annual …

In this post, we will introduce a new customer journey model for the digital economy. This article was first published on the …

Increase Sales

One of the essential roles of a business owner or senior management is to understand how to increase sales in business, and …

It goes without saying that Covid-19 has changed the way we live and interact and has permanently altered the business landscape. In …

As fully-vaccination rates in Singapore increase across the entire population and safety measures ease up for work arrangements, travel and group activities, …

malaysia-grants-blog

In this article, we will explore various Malaysia SME government grants available to local businesses to help fund and support their business …

Evolve & Adapt has won another award for our work in marketing. While we are not a typical Singapore marketing agency as …

Recently, Strategy Consultant, J C Sum had the pleasure of speaking at The Think Global Conference 2020 where he presented a session …

Digital Lead Generation & Sales Conversion

Evolve & Adapt is excited to announce that we will be working with Singapore Business Federation to train Singapore companies in our …

Business Blogging 101

A business blog post is a powerful marketing tool in the digital economy. It can help you reach new customers, connect with …

Paid Ads Campaign

In a previous blogpost, we covered why Facebook is one of the most effective digital marketing channels available. In this post, a …

Facebook Marketing

In the age of digital marketing, there are specific online different marketing channels that can be employed to promote a business, product …

Business Consultant Cost

If you are small or medium enterprise (SME) looking to grow your business or improve your processes, you might consider engaging a …

This is an updated post on the Digital Growth Subsidy, which is a subsidised support project for companies to grow and succeed …

At the end of every year, Evolve & Adapt, shares highlights of our strategy & digital marketing consultancy work and a sneak …

On-page search engine optimization (SEO) is the process of increasing the quality and quantity of your website traffic by increasing the visibility …

Digital Transformation

In this post, we will explore how digital marketing fits into a company that is undergoing digital transformation in Singapore. Should you …

Enterprise Development Grant

The Enterprise Development Grant (EDG) supports projects that help you transform your business, improve market position and sales, apply innovation and automation …

The Essential Digital Marketing Overview

As digital marketing becomes a greater part of the overall marketing mix, understanding how digital marketing works for your business is essential. …

If you watched the 1992 movie “Glengarry Glen Ross”, you know how important leads are for any salesperson. All businesses require leads …

What is Digital Marketing?

Just what is digital marketing? Unless you are a digital marketer or savvy marketer, you might have the impression that digital marketing …

Many business-to-business (B2B) businesses, especially those with offline operations, think that a B2B website is merely a piece of online property in …

Disclaimer: This is an apolitical post and is intended to be and should be read as an exercise in marketing strategy only. …

Savvy business managers and owners know that going digital is more than a buzzword. But, the reality is, digital marketing in Singapore …

J C Sum Featured on The Business Times

The Business Times featured Evolve & Adapt’s lead consultant, J C Sum, in its Leadership & Management section for his interview on …

On 8 June 2020, J C Sum, Strategy Consultant for Evolve & Adapt, was a guest on the radio show “Your Money …

In this article, we try to answer the question “what is the difference between a marketing consultant and branding consultant in Singapore?”. …

The Founder: Movies that Mean Business

In this “Movies that Mean Business” series, we explore movies that teach us something about business. In this episode, we look at …

In this video, certified management consultant, J C Sum, discusses the concept of Jack Trout and Al Ries, Positioning, and how it …

Digital Consultant

In this article, we will discuss hiring a certified digital consultant in Singapore, and the difference between a digital consultant, digital transformation …

On 4 May 2020, J C Sum, author of “Evolve, Adapt of Collapse: Bottom Line Marketing in a Digitally Evolving World”, was …

Hybrid marketing is a combination of traditional and digital marketing, guided by hybrid strategy. Traditional marketing refers to forms of marketing such …

A casual Google search of “digital marketing consulting firm in Singapore” or “digital marketing company in Singapore” will reveal dozens of results …

Search Engine Optimized SEO Web Developer

SEO web development refers to the process of designing and building a website with search engine optimisation (SEO) best practices integrated from …

Create a Customer Profile

The Key to Successful Marketing is Understanding Your Customer Any business owner or marketer knows that one of the most critical aspects …

This article outlines the basic marketing sales funnel for those new to the subject. Be sure to check out our latest article …

Marketing and Sales Alignment | Singapore Consultant

Hybrid Marketing & Sales Alignment

The digitally evolving world has harnessed technology and changed the way businesses engage, connect and create customer experiences across marketing, sales, customer …

Positioning Strategy

Positioning deals with creating a ‘position’ for your business in the minds of the customers and the market. It is a marketing …

Brand Fundamentals

Fundamentals of Brand Equity

In this post, we explore the fundamentals of brand equity, which is the value and power of the brand that determines its …

Marketing as Value Creation | Evolve & Adapt

Marketing As Value Creation

Marketing as value creation is the first side of the Marketing Inverted PyramidTM which is described in my book “Evolve, Adapt or …

Marketing Flank

The Marketing Flank

The marketing flank is a very effective positioning strategy, an overarching strategy that was discussed previously. The flank is taken from military …

Modern customer behaviour has changed by the abundance of choice and convenience in the digital economy due to technological innovations in communication …

One way to grow your business is to expand your niche market without losing business focus. That may sound like a contradiction …

The answer of why is brand consistency important lies in the fact that consistent branding makes your company more recognisable and builds …

Marketing as a Story

As a hybrid marketer who works with both traditional and digital marketing channels daily, the approach to marketing communication is the same …

In a previous blog post, we discussed how customers research habits before purchasing and customer expectation in the digital economy have changed. …

If you are a business in Singapore and your organisation does not have a dedicated digital marketing team or is not experienced …

Many companies have attempted digital transformations, but not all have been able to make the transition or integrate with their existing business …

As a management consultant who works with businesses on strategic marketing and evolving in the digital economy, I can attest that the …

Hybrid marketers can learn from creative entrepreneurs as they both have several things in common. Hybrid marketing is the understanding of both …

As the world progressively shifts online, a hybrid marketer, who understands both traditional and digital marketing, can be a valuable asset to …

Jack Trout and Al Ries introduced the concept of positioning in the late seventies/ early eighties. Although the approaches to the concept …

As this article is updated in 2025, it is clear that The Marketing Inverted Pyramid TM, a model that represents how marketing …

Economic and technological shifts in the digitally evolving world have essentially changed customer research behaviour, which impacts how you market and sell …

Welcome to the Evolve & Adapt blog where we share hybrid marketing insights covering marketing strategy, digital marketing and useful information for …