MARKETING TIPS

Core Web Vitals are a set of user experience (UX) metrics introduced by Google to measure how well a website performs in …

Marketing is a crucial driver of business success, but with so many different types of marketing vendors to choose from, how do …

In 2025, business blogging remains a powerful tool for building brand authority, engaging audiences, and driving organic traffic. However, with evolving search …

The role of a strategy consultant is evolving rapidly in 2025, driven by digital transformation, AI advancements, and shifting global business landscapes. …

With mobile devices driving over 70% of global web traffic, mobile SEO is more critical than ever in 2025. As Google continues …

SEO web development refers to the process of designing and building a website with search engine optimisation (SEO) best practices integrated from …

Digital marketing continues to be a driving force for businesses of all sizes, enabling them to reach, engage, and convert customers effectively. …

The new digitally evolving world has created economic and technological shifts that have fundamentally changed how customers behave. Customer expectation in the …

Modern marketers must be hybrid marketers with a keen understanding of hybrid marketing strategy. They must merge traditional and digital marketing approaches …

In today’s digital landscape, creating high-quality SEO content is essential for both search engine rankings and content marketing success. SEO refers to …

Search Engine Optimisation or SEO for business growth is the process of increasing the quality and quantity of a business website traffic …

Singapore’s tech-savvy population and mobile-first culture have made it a highly competitive business market. To successfully engage in B2C marketing in Singapore, …

The Rule of Three is a cognitive principle suggesting that people tend to remember information presented in threes. This principle is rooted …

Social listening, often an underutilised tool, is capable of revolutionising how businesses understand their audiences, competitors, and industries. While it is not …

One of the most effective ways to drive sales, especially for small and medium-sized enterprises (SMEs), is to run a short-term integrated …

Interactive content is an underrated marketing tool that gamifies customer engagement and can significantly boost brand awareness, lead generation, and customer loyalty. …

Marketing skills are critical for any organisation. In fact, marketing is essential for small businesses as it generates revenue and drives growth. …

Email marketing is a digital marketing tactic that uses email to communicate with potential and existing customers. It’s a direct marketing channel …

Sales bundles, also called bundling or sales packages, are marketing strategies that involve packaging multiple products or services together. Their power cannot …

This detailed guide explains how the marketing funnel can be used to grow your business by exploring the strategies and tactics to …

In today’s fast-paced digital age, conceiving effective marketing and branding ideas are crucial for businesses to thrive. By understanding the evolving needs …

If you are a business in Singapore, primarily if you sell B2C products, WhatsApp marketing is a cost-effective and highly effective tool …

A branding tagline is a concise, memorable phrase that encapsulates the essence of a brand and is a powerful tool for differentiating …

If you sell Business-to-Consumer (B2C), social commerce will supercharge your brand and ignite sales. Social commerce is the intersection of social media …

Marketing tactics are the specific actions or tools marketers use to implement their marketing strategy. They are the “how” of marketing, while …

Think AI marketing is complicated and expensive? Think again. It’s more accessible than ever, and the results can be game-changing. With the …

One way to grow your YouTube channel and stand out on the world’s top video platform is through effective branding. Branding on …

Mobile marketing is becoming increasingly essential as mobile devices have revolutionised the way we consume information and make purchases. This ubiquitous nature of …

Semantic SEO strategy is one of the most important SEO tactics in the online space. SEO, short for search engine optimisation, is a …

A sales campaign is a coordinated marketing effort designed to promote a product or service and drive sales. It involves a series …

Previously, we discussed the importance of Search Engine Optimisation (SEO) for businesses. In this post, we will highlight crucial technical SEO components …

Successfully executing a robust marketing and branding strategy requires a substantial investment of time, resources, and expertise. Thankfully, government support in the …

Many businesses, especially those with established offline operations, dive into brand marketing with the hope of rapidly increasing visibility and customer engagement. …

Every year the internet is undergoing rapid evolution, causing the importance of having a business website or an online presence for a …

With the push for digital transformation, we explore the availability of a Singapore digital marketing grant for SME businesses and clarify any online …

According to Enterprise Singapore, approximately 50% – 70% of Small & Medium Enterprises (SMEs) fail within the first 18 months1.

Google Business Profile (GBP), previously known as Google My Business (GMB), is a free and easy-to-use directory for businesses and organisations to …

In “EP 20: Learn to Learn” of the “One Eye Deer” Podcast, discover how you can learn for your own self-development and …

Search Engine Optimisation (SEO) serves as the mainstay digital marketing strategy for any business with an online presence. It is the process …

In “EP 19: How to Get Paid More for Your Work” of the “One Eye Deer” Podcast, learn how you can provide …

In “EP 18: Strategy for a B2B2C Business” of the “One Eye Deer” Podcast, learn how you can implement a strategy for …

In “EP 17: Invest in Yourself Through Reskilling and Upskilling” of the “One Eye Deer” Podcast, we learn how you can upgrade …

An award-winning digital marketing agency is recognised for its outstanding work in the field of digital marketing. This means that the agency …

In “EP 16: How to Get Customers to Trust Your Brand” of the “One Eye Deer” Podcast, we learn how you can …

In “EP 15: How to Price and Market a Service-Based Business” of the “One Eye Deer” Podcast, we learn how you can …

In “EP 14: How to Create Your Brand Story” of the “One Eye Deer” Podcast, we learn how you can craft your …

Digital marketing training in Singapore is essential for businesses that want to reach their target audience through various channels, so they can …

If you are running a business in Singapore, you need to make sure you are doing everything you can to optimise your …

In “EP 13: Local Marketing for Brick & Mortar Businesses” of the “One Eye Deer” Podcast, we learn how you can take …

SEO can be complex and time-consuming, but it is essential for businesses that want to rank high in search engine result pages. …

In “EP 12: The 5-Second Rule in Marketing” of the “One Eye Deer” Podcast, we learn how you can capture your audience’s …

In “EP 11: You Must Spend Money to Make Money” of the “One Eye Deer” Podcast, we learn the importance of spending …

In “EP 10: Good Product vs Good Marketing” of the “One Eye Deer” Podcast, we learn further if we should opt for …

In “EP 9: Is the Customer King?” of the “One Eye Deer” Podcast, we discover if customers are always right when dealing …

Podcasts are audio or video recordings that are distributed over the Internet. They are typically short (less than 30 minutes) and usually …

In “EP 8: What Brazilian Jiu-jitsu Can Teach You About Making Money” of the “One Eye Deer” Podcast, we explore how the …

In a previous post, we explored the basics of podcasting, a relatively new form of media. Introduced in 2004, podcasting (from creators …

In “EP 7: Brand an Idea in One Sentence to Sell It” of the “One Eye Deer” Podcast, you will learn how …

In “EP 6: How to Build a Million-Dollar Business” of the “One Eye Deer” Podcast, we discover how you go about building …

Do you want your business to get recognised by many people? Are you looking for a way to share your expertise with …

In “EP 5: Does FOMO Marketing Work on You?” of the “One Eye Deer” Podcast, we explore the “fear of missing out” …

In “EP 4: Why did “Ah Girls Go Army” the Movie Make $2.5mil?” of the “One Eye Deer” Podcast, we explore how …

In “EP 3: How Scammers Use Digital Marketing in Scams” of the “One Eye Deer” Podcast, learn how scammers use digital marketing …

In “EP 2: When to Ask for More Money” of the “One Eye Deer” Podcast, learn when is the right time to …

In “EP 1: The Secret to Marketing Anything” of the “One Eye Deer” Podcast, learn how you can market anything by knowing …

In One Eye Deer “EP 0: Deer Citizens… The Hunt Begins”, learn what to expect from the podcast and how one powerful …

As a marketing and branding consultant, a cornerstone of every project we take on is market research and analysis. This case study …

As a marketing management consultant, a cornerstone of every project we take on is market research and analysis. This case study explores …

As a certified management consultant, a cornerstone of every project we take on is market research and analysis. This case study explores …

If you own a private school, learning centre, or training company in Singapore, it is essential to understand how to market an …

SMEs go digital with a digital transformation framework as it focuses on employing digital technology to improve a business model or process …

Marketing research is key to understanding who your consumers are, your target market, and the factors that impact their buying process and …

The eCommerce market is fast growing in Singapore with revenue projected to reach $24.8 billion by 2028, growing at a compound annual …

In this post, we will introduce a new customer journey model for the digital economy. This article was first published on the …

One of the essential roles of a business owner or senior management is to understand how to increase sales in business, and …

It goes without saying that Covid-19 has changed the way we live and interact and has permanently altered the business landscape. In …

As fully-vaccination rates in Singapore increase across the entire population and safety measures ease up for work arrangements, travel and group activities, …

In this article, we will explore various Malaysia SME government grants available to local businesses to help fund and support their business …

Evolve & Adapt has won another award for our work in marketing. While we are not a typical Singapore marketing agency as …

Recently, Strategy Consultant, J C Sum had the pleasure of speaking at The Think Global Conference 2020 where he presented a session …

Evolve & Adapt is excited to announce that we will be working with Singapore Business Federation to train Singapore companies in our …

A business blog post is a powerful marketing tool in the digital economy. It can help you reach new customers, connect with …

In a previous blogpost, we covered why Facebook is one of the most effective digital marketing channels available. In this post, a …

In the age of digital marketing, there are specific online different marketing channels that can be employed to promote a business, product …

If you are small or medium enterprise (SME) looking to grow your business or improve your processes, you might consider engaging a …

This is an updated post on the Digital Growth Subsidy, which is a subsidised support project for companies to grow and succeed …

At the end of every year, Evolve & Adapt, shares highlights of our strategy & digital marketing consultancy work and a sneak …

On-page search engine optimization (SEO) is the process of increasing the quality and quantity of your website traffic by increasing the visibility …

In this post, we will explore how digital marketing fits into a company that is undergoing digital transformation in Singapore. Should you …

The Enterprise Development Grant (EDG) supports projects that help you transform your business, improve market position and sales, apply innovation and automation …

As digital marketing becomes a greater part of the overall marketing mix, understanding how digital marketing works for your business is essential. …

If you watched the 1992 movie “Glengarry Glen Ross”, you know how important leads are for any salesperson. All businesses require leads …

Just what is digital marketing? Unless you are a digital marketer or savvy marketer, you might have the impression that digital marketing …

Many business-to-business (B2B) businesses, especially those with offline operations, think that a B2B website is merely a piece of online property in …

Disclaimer: This is an apolitical post and is intended to be and should be read as an exercise in marketing strategy only. …

Savvy business managers and owners know that going digital is more than a buzzword. But, the reality is, digital marketing in Singapore …

The Business Times featured Evolve & Adapt’s lead consultant, J C Sum, in its Leadership & Management section for his interview on …

On 8 June 2020, J C Sum, Strategy Consultant for Evolve & Adapt, was a guest on the radio show “Your Money …

In this article, we try to answer the question “what is the difference between a marketing consultant and branding consultant in Singapore?”. …

In this “Movies that Mean Business” series, we explore movies that teach us something about business. In this episode, we look at …

In this video, certified management consultant, J C Sum, discusses the concept of Jack Trout and Al Ries, Positioning, and how it …

In this article, we will discuss hiring a certified digital consultant in Singapore, and the difference between a digital consultant, digital transformation …

On 4 May 2020, J C Sum, author of “Evolve, Adapt of Collapse: Bottom Line Marketing in a Digitally Evolving World”, was …

Hybrid marketing is a combination of traditional and digital marketing, guided by hybrid strategy. Traditional marketing refers to forms of marketing such …

A casual Google search of “digital marketing consulting firm in Singapore” or “digital marketing company in Singapore” will reveal dozens of results …

SEO web development refers to the process of designing and building a website with search engine optimisation (SEO) best practices integrated from …

The Key to Successful Marketing is Understanding Your Customer Any business owner or marketer knows that one of the most critical aspects …

This article outlines the basic marketing sales funnel for those new to the subject. Be sure to check out our latest article …

The digitally evolving world has harnessed technology and changed the way businesses engage, connect and create customer experiences across marketing, sales, customer …

Positioning deals with creating a ‘position’ for your business in the minds of the customers and the market. It is a marketing …

In this post, we explore the fundamentals of brand equity, which is the value and power of the brand that determines its …

Marketing as value creation is the first side of the Marketing Inverted PyramidTM which is described in my book “Evolve, Adapt or …

The marketing flank is a very effective positioning strategy, an overarching strategy that was discussed previously. The flank is taken from military …

Modern customer behaviour has changed by the abundance of choice and convenience in the digital economy due to technological innovations in communication …

One way to grow your business is to expand your niche market without losing business focus. That may sound like a contradiction …

The answer of why is brand consistency important lies in the fact that consistent branding makes your company more recognisable and builds …

As a hybrid marketer who works with both traditional and digital marketing channels daily, the approach to marketing communication is the same …

In a previous blog post, we discussed how customers research habits before purchasing and customer expectation in the digital economy have changed. …

If you are a business in Singapore and your organisation does not have a dedicated digital marketing team or is not experienced …

Many companies have attempted digital transformations, but not all have been able to make the transition or integrate with their existing business …

As a management consultant who works with businesses on strategic marketing and evolving in the digital economy, I can attest that the …

Hybrid marketers can learn from creative entrepreneurs as they both have several things in common. Hybrid marketing is the understanding of both …

As the world progressively shifts online, a hybrid marketer, who understands both traditional and digital marketing, can be a valuable asset to …

Jack Trout and Al Ries introduced the concept of positioning in the late seventies/ early eighties. Although the approaches to the concept …

As this article is updated in 2025, it is clear that The Marketing Inverted Pyramid TM, a model that represents how marketing …

Economic and technological shifts in the digitally evolving world have essentially changed customer research behaviour, which impacts how you market and sell …

Welcome to the Evolve & Adapt blog where we share hybrid marketing insights covering marketing strategy, digital marketing and useful information for …