The Founder: Movies that Mean Business
In this "Movies that Mean Business" series, we explore movies that teach us something about business.In this episode, we look at "The Founder", a 2016…
Positioning for Business and the Workplace
In this video, certified management consultant, J C Sum, discusses the concept of Jack Trout and Al Ries, Positioning, and how it can apply to…
Hiring a Digital Consultant in Singapore
In this article, we will discuss hiring a digital consultant in Singapore and the difference between a digital consultant, digital transformation consultant and digital marketing…
Highlights from J C Sum’s Interview on Money Mind on CNA938
On 4 May 2020, J C Sum, author of “Evolve, Adapt of Collapse: Bottom Line Marketing in a Digitally Evolving World”, was a guest on…
How the Google May 2020 Core Update Impacts the Travel, Hospitality, Events and Entertainment Industries
At the beginning of the week, Google rolled out the May 2020 Core Update, which will have a significant impact on the travel, hospitality, events…
Hybrid Marketing in a Multichannel Communication World
Hybrid marketing is a combination of traditional and digital marketing, guided by hybrid strategy. Traditional marketing refers to forms of marketing such as direct mailing,…
How to Choose a Digital Marketing Consulting Firm in Singapore
A casual Google search of "digital marketing consulting firm in Singapore" or "digital marketing agency in Singapore" will reveal dozens of results for such firms…
What is SEO Web Development
Search engine optimization (SEO) is a fundamental pillar in digital marketing, and the foundation of SEO is your business’ website. Without a website, even the…
How to Create a Customer Persona with Facebook Audience Insights
Creating a customer persona is a process that can reveal detailed insights of your target customer that can make your marketing much more effective. In…