One Eye Deer EP 16: How to Get Customers to Trust Your Brand

In “EP 16: How to Get Customers to Trust Your Brand” of the “One Eye Deer” Podcast, we learn how you can build up your brand that your customers would trust.

One advantage of being an online business is lower overheads such as rent. As such, they pass their savings onto their customers.

However herein lies one of the issues.

Imagine seeing an online posting whether it is a product description on an ecommerce site, a social media post or an online ad. Imagine that there is a branded watch for sale but selling for a much lower price than retail price or secondary markets. 

Generally, in this part of the world, particularly in South East Asia, the thought that goes through a consumer’s mind is not that it is a great deal and they will buy it.

The thought is actually the opposite. Consumers will wonder why this watch is going for such a cheap price. Is it a fake, is it damaged, is it stolen or is it just a scam? And if they click on the posting and look at the seller and not recognise the name, they will be a bit suspicious.

Trust is especially important in luxury goods because of the prevalence of fakes and scams. However, having a business brand that customers will trust is essentially for any business, even if you are selling very low-ticket items.

So how can you gain trust from your customers?

Join certified marketing management consultant, J C Sum, as he discusses further on ways you can get your customers to trust your brand.


01:35 Issue of trust and credibility in a brand.

02:02 One disadvantage of selling online.

04:52 Key ways to build the trust for your brand.

07:03 How to build and establish authority that all brands must practise.

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About One Eye Deer:

The One Eye Deer podcast is produced by Evolve & Adapt, an award-winning strategy & digital consulting firm based in Singapore and Malaysia.

If you are looking to build your brand and generate massive leads and sales, book a marketing consulting call at


The name of the podcast was inspired by the riddle:

What do you call a blind deer?

No eye deer.

Since the podcast explores one marketing idea each episode, it features “one idea” (one eye deer).

The podcast is more than 2 years in the making. The idea of a podcast was first conceived in early 2020. It took shape as “One Eye Deer” in Feb 2021 and finally launched 13 months later.


The “One Eye Deer” mascot was designed by Eugina Lee (IG : lee.eugina) based on the concept developed by J C Sum.


One Eye Deer theme performed and produced by Darren Teh, An Honest Mistake.

Adapted from “Do-Re-Mi”, “The Sound of Music”. 1959 Rodgers and Hammerstein.

J C Sum

J C Sum is a certified management consultant (TR 43:2015), an American Marketing Association Professional Certified Marketer (PCM®) in marketing management as well as a certified digital marketing strategist (SSG-WSQ accredited) with 12 years of experience specializing in search engine optimization, content marketing, and analytics. J C holds a Bachelor of Arts from National University of Singapore and is the author of "Evolve, Adapt or Collapse". He has been featured on The Straits Times, Business Times, Channel News Asia, The Edge Singapore, CNA938, and Money FM 89.3.