Successfully executing a robust marketing and branding strategy requires a substantial investment of time, resources, and expertise. Thankfully, government support in the form of Singapore branding grants and subsidies can significantly alleviate these costs, empowering businesses to elevate their marketing capabilities and expand their market reach.
The Singapore government offers various grants to support local enterprises, each designed with specific objectives and eligibility criteria to suit different project scopes. Some grants are specifically allocated to fund marketing and branding initiatives, helping companies strengthen their market presence.
This comprehensive overview clarifies the available marketing and branding grants for small and medium-sized enterprises (SMEs) in Singapore, dispelling any online misinformation and providing clear guidance.
WHAT ARE SOME CURRENTLY AVAILABLE SINGAPORE BRANDING GRANTS?
The Enterprise Development Grant (EDG) is the primary and most comprehensive funding option available, providing robust support for businesses aiming to enhance their marketing, branding, and overall capabilities. Offering substantial funding, the EDG enables companies to undertake projects focusing on business transformation, market expansion, and innovation. It is particularly suited for businesses with ambitions to establish a strong brand presence or elevate their marketing strategy.
The Market Readiness Assistance (MRA) grant separately supports companies looking to expand internationally, covering specific costs related to overseas marketing and branding activities. This grant is especially valuable for businesses planning to build or strengthen their brand presence in new markets.
The Productivity Solutions Grant (PSG) provides up to 50% funding for businesses to adopt pre-approved digital solutions, including certain digital marketing tools. However, its scope is more limited, and it is generally best suited for companies seeking targeted improvements in productivity and digital adoption rather than broader, strategic branding or marketing efforts.
While there are other grants available that support specific digital solutions and other marketing-related areas, the main ones for comprehensive support are the EDG, MRA, and PSG.
Details on other grants, along with eligibility criteria, will be discussed further in the following section.
Eligibility Requirements
All grants require a basic set of eligibility requirements that include:
- Be registered and operating in Singapore.
- Have at least 30% local shareholding.
- Have a group annual sales turnover not exceeding SGD100 million or group employment size not exceeding 200 employees.
- Have a minimum of 2 non-director CPF staff.
However, specific grants may have additional requirements as highlighted in the summary table in the next section.
Overview of Singapore Branding Grants
The summary table below outlines the various grants and government funding support available to Singapore businesses, as well as provides a clear guide on matching each grant to the specific objectives and growth strategies of your business:
| Government Support | Grant Suitability | Additional Eligibility Requirements |
|---|---|---|
|
Best for SMEs looking for full-scope projects to develop a brand strategy, craft a business strategy transform digitally, automate, or venture overseas. |
Be in a financially sound position to undertake and complete the project as it is a reimbursement grant.
Have business activity and growth in the past few years. |
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|
Best for SMEs looking to adopt specific digital marketing solutions. |
Not be a Charity, Institution of Public Character (IPC), Religious Entity, Voluntary Welfare Organisation (VWO), Government Agency & Subsidiary, or Society.
Any IT solutions or equipment purchased, leased, or subscribed to must be used in Singapore. Eligibility requirements may vary based on selected solution. |
|
|
Best for SMEs looking for support for business development, promotion, and set-up costs when they expand into a new overseas market. |
Be new to target overseas market (Annual sales in the market must not have exceeded $100,000 in any of the preceding three years). |
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|
Best for SMEs in the tourism sector looking to innovate or improve productivity, with marketing transformation being one area of focus. |
Be part of the tourism sector.
Demonstrate the need for business innovation and productivity improvement. |
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|
Best for SMEs looking to train their staff in digital marketing and other skills. |
Employ at least three Singapore Citizens or Permanent Residents every month over the qualifying period. |
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Best for SMEs looking to grow their international footprint through cross-border e-commerce and global digital platforms. |
Be ready for international expansion through digital means. |
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Best for any SME looking for a wide variety of subsidised digital solutions. |
For solutions that can tap on the PSG, eligibility requirements will be the same as for PSG. |
DOWNLOAD THE FREE COMPLETE GUIDE TO SINGAPORE MARKETING AND BRANDING GRANTS (2025)
For the full detailed guide on all the Singapore branding grants highlighted above with the relevant links and details, download “The Complete Guide to Singapore Marketing & Branding Grants (2025)” for FREE.
The all-in-one compilation book includes full details of each grant, inclusive of scope of funding, and each application process.
Additionally, the guide also includes a segment on defining your project objectives and choosing the right business consultant for your needs.
As online information is not as clear and complete as one would hope, we have put together the most comprehensive guide on all aspects of Singapore branding grants based on our experience.
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