Why Social Listening is Important for Marketing Research
Social listening, often an underutilised tool, is capable of revolutionising how businesses understand their audiences, competitors, and industries. While it is not a standalone marketing…
MARKET RESEARCH
COMPANY
One value that Evolve & Adapt brings to consulting clients is as a market research company in Singapore, with an office in Kuala Lumpur, Malaysia.
Our comprehensive AI-enabled market research helps enterprises make strategic business decisions, and informed choices for marketing strategy and product development and provides in-depth information for marketing and content creation.
MARKET RESEARCH SETS THE FOUNDATION
FOR STRATEGIC PLANNING
Accurate and in-depth market research allows businesses to:
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- Identify Internal Strengths & Weaknesses
- Set Better Goals for the Business
- Better Understand Customers Needs
- Identify Opportunities
- Take Calculated Risks
- Outperform the Competition
- Craft an Effective Marketing Strategy & Plan
- Plan for Scalability & Growth
Our market research team comprises full-time marketing research analysts and in-house certified management consultants.
The AI-enabled market research covers:
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- Market Intelligence
- Consumer Behaviour Research & Analysis
- Online Visibility Research & Analysis
- Competitor Research & Analysis
- Data Analytics
TYPES OF MARKET RESEARCH
Evolve & Adapt conducts two main types of market research, quantitative and qualitative research & analysis.
Quantitative research deals with collecting and analysing data in the form of numbers and statistics, while qualitative research is descriptive and concerns phenomenon which can be observed but not measured, such as language.
Both are important for gaining different kinds of knowledge.
TYPES OF DATA COLLECTION
Our research methodology will cover both primary and secondary research. Our data collection methods include:
- In-depth Interviews (IDI)
- Fieldwork
- Surveys (Face to Face, online, phone)
- Research Databases, Industry Journals, Press Releases, News Reports and Government Publications
- Digital Analytics Software
MARKETING RESEARCH CASE STUDIES
As a management consultant, Evolve & Adapt’s market research sets the essential foundation for strategic business and marketing planning. Read some our case studies linked below.
Internal Analysis in Strategic Management (Case Study)
As a marketing and branding consultant, a cornerstone of every project we take on is market research and analysis. This case study explores internal analysis…
Regional Growth Opportunity Analysis (Case Study)
As a marketing management consultant, a cornerstone of every project we take on is market research and analysis. This case study explores regional growth opportunity…
CORE SERVICES
Marketing Research & Analysis
In-depth market research & data gathering for strategic analysis & planning.
Strategic Marketing & Branding Consultancy
Proven methodologies and strategies to skyrocket brand equity, positioning & profitability.
Digital Marketing Consultancy
Cutting-edge digital strategy & tactics to increase online presence, traffic & conversions.
Business Strategy Development
Interventions in business strategies to help businesses improve profitability and grow.
WHAT MAKES US DIFFERENT?
AI-Powered Data Precision
We harness the latest AI and digital tools to uncover insights, analyse date, optimise campaigns, and predict trends with unparalleled accuracy.
Human-crafted Creativity
With 30 years of experience in creative marketing, and an expertise in psychology and sociology, we craft strategies that resonate emotionally and drive action.
Strategic & Digital Skillset
We are strategic marketing management consultants with the certified technical expertise of a digital marketing agency.
CONTACT US TO GROW YOUR BUSINESS TODAY
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