MARKET RESEARCH COMPANY
One value that Evolve & Adapt brings to consulting clients is as a market research company in Singapore, with an office in Kuala Lumpur, Malaysia.
Our comprehensive market research helps enterprises make strategic business decisions, informed choices for marketing strategy and product development, and provides in-depth information for marketing and content creation.
Market Research Sets the Foundation for Strategic Planning
Accurate and in-depth market research allows businesses to:
- Identify Internal Strengths & Weaknesses
- Set Better Goals for the Business
- Better Understand Customers Needs
- Identify Opportunities
- Take Calculated Risks
- Outperform the Competition
- Craft an Effective Marketing Strategy & Plan
- Plan for Scalability & Growth
Our market research team comprises full-time marketing research analysts and in-house certified management consultants.
The market research covers:
- Market Intelligence
- Digital Marketing Research
- Data Analytics
- Competitor Research
TYPES OF MARKET RESEARCH
Evolve & Adapt conducts two main types of market research, quantitative and qualitative research & analysis.
Quantitative research deals with collecting and analysing data in the form of numbers and statistics, while qualitative research is descriptive and concerns phenomenon which can be observed but not measured, such as language.
Both are important for gaining different kinds of knowledge.
TYPES OF DATA COLLECTION
Our research methodology will cover both primary and secondary research. Our data collection methods include:
- In-depth Interviews (IDI)
- Fieldwork
- Surveys (Face to Face, online, phone)
- Research Databases, Industry Journals, Press Releases, News Reports and Government Publications
- Digital Analytics Software
MARKETING RESEARCH CASE STUDIES
As a management consultant, Evolve & Adapt’s market research sets the essential foundation for strategic business and marketing planning. Read some our case studies linked below.
International In-Market Research For New Product Marketing
This case study explores international in-market research for new product marketing for an inflight entertainment content provider in the aviation industry.
Read more here.
Internal Analysis in Strategic Management
This case study explores internal analysis in strategic management to increase profitability for a printing company in the manufacturing sector.
Read more here.
Regional Growth Opportunity Analysis
This case study explores regional growth opportunity analysis for a manufacturer of specialty chemicals for metal and plastic surface finishing.
Read more here.
CERTIFIED MARKETING CONSULTING FIRM
Evolve & Adapt is helmed by an Enterprise Singapore-recognised certified management consultant (TR 43: 2015) as per their Consultant Quality Initiative. This allows SG companies who engage us to apply for the Enterprise Development Grant (EDG) to help offset consultancy-related costs (SMEs up to 80%; non-SMEs up to 50% of qualified costs). Learn more here.
We also offer the Digital Growth Subsidy for SMEs in Singapore & Malaysia. This is the first of its kind digital marketing funding available to both countries. Learn more here.
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