SINGAPORE BUSINESS GRANTS
FOR BRANDING & STRATEGY

The current post-pandemic business landscape can be challenging as companies try to make up for lost time amidst changing behaviours in consumers and the workforce as well as under the threat of rising costs and inflation.

However, one critical thing that businesses must always engage in, regardless of the business climate, is marketing their brand or finetuning their business strategy and processes.

LEARN WHICH SINGAPORE BUSINESS GRANT SUITS YOU AND IF YOU QUALIFY

A grant is an excellent opportunity to defray costs and allows you to get maximum value out of marketing or business growth projects.

On this page, you will learn 3 grants that are available to SG companies for marketing & business growth.

SINGAPORE BUSINESS GRANTS ELIGIBILITY REQUIREMENTS

Most Singapore grants have similar eligibility requirements such as:

To qualify for the EDG Singapore grant, your business must:

    • Be registered and operating in Singapore. EDG is open to Sole Proprietors, Limited Liability Partnerships and Pte Ltd companies.
    • Have a minimum of 30% local shareholding.
    • Have less than 200 employees OR have less than SGD100 million annual turnover. Ideally, with a minimum SGD500,000 turnover.
    • Not be a start-up. You should ideally be operating for at least 2 to 3 years.
    • Has business activity and preferably growth in the last few years. 
    • Have plans to contribute to “workers’ outcomes”. i.e. You intend to increase your number of employees*, increase the salary of existing employees or provide training to upgrade existing employees.
    • Be in a financially viable position to start and complete the project. (EDG works on a reimbursement basis and is not an upfront grant.)

*Officially, your business does not need to have a minimum employee headcount. But, businesses with more than one employee are generally preferred unless you can demonstrate projected growth in human resources with the success of the project.

ENTERPRISE DEVELOPMENT GRANT

EDG is probably currently the most comprehensive grant for customised full-scope projects.

The grant, administered by Enterprise Singapore, supports projects that help you upgrade your business, innovate or venture overseas, under three pillars.

The Core Capabilities pillar has two types of projects that apply to marketing & business strategy.

  1. Strategic Brand & Marketing Development
  2. Business Strategy Development

Strategic Brand & Marketing Development projects help your company better capture target audiences and markets by differentiating your brand, and your products and services.

Business Strategy Development projects help businesses improve profitability and transform for growth through Interventions in business strategies and optimising workflow and processes.

Objectives of these EGD projects include:

    • Increase Leads, Sales & Revenue
    • Increase Brand Equity
    • Build Authority & Trust in the Market
    • Improve Profitability
    • Improve Business Workflow and Processes
    • Grow Your Business

For EDG, you will need to engage an Enterprise Singapore-recognised certified management consultant (TR 43: 2015) as per their Consultant Quality Initiative to execute the project.

As a guide, EDG projects that Evolve & Adapt take on tend to range from SGD50,000 to SGD125,000.

LEARN MORE ABOUT THE ENTERPRISE DEVELOPMENT GRANT HERE

MARKET READINESS ASSISTANCE GRANT

The MRA grant, administered by Enterprise Singapore, aims to help Singapore companies with first-step internationalisation efforts by funding various business development and marketing activities.

The MRA grant can cover up to 70% of eligible costs, capped at S$100,000 per company per new market which refers to a target overseas country whereby the applicant has not exceeded S$100,000 in overseas sales in each of the last three preceding years.

The total ceiling support of S$100,000 is divided across the three MRA pillars as follows:

    1. Overseas market promotion (capped at S$20,000)
    2. Overseas business development (capped at S$50,000)
    3. Overseas market set-up (capped at S$30,00)

Evolve & Adapt only provides services under the “Overseas Business Development” pillar. Examples of scope of work under “Overseas Business Development” include:

    • Increase Leads, Sales & Revenue in the New Market
    • Increase Brand Equity in the New Market
    • Build Authority & Trust in the New Market
    • Grow Your Business in a New Market

As a guide, MRA projects that Evolve & Adapt take on tend to range from SGD40,000 to SGD50,000.

Note: For the other MRA pillars, you do not need to work with a certified management consultant. You can contact the Enterprise Singapore SME centre directly for guidance on how to apply for the MRA grant.

LEARN MORE ABOUT THE MARKET READINESS ASSISTANCE GRANT HERE

DIGITAL GROWTH SUBSIDY

The Digital Growth Subsidy (DIGS) is a subsidised support project for companies to grow and succeed in the digital economy.

It is one of the best-value comprehensive marketing & branding projects currently available to Singapore companies.

The project has a fixed scope that lasts 4 months and covers 4 main areas:

  1. Market Research & Analysis
  2. Strategic Planning
  3. Content Development
  4. Marketing Plan
business grant

Objectives of DIGS projects include:

    • Increase Brand Equity
    • Build Authority & Trust in the Market
    • Increase Leads, Sales & Revenue
    • Grow Your Business

The fees for the Strategic Marketing Advancement project are SGD50,000 and the Digital Growth Subsidy supports up to 50% of the costs upfront for eligible businesses.

The benefit of this initiative is that approval and processing time is very fast compared to EDG or MRA.

LEARN MORE ABOUT THE DIGITAL GROWTH SUBSIDY HERE

CONTACT US TO LEARN MORE

If you are interested in any of the marketing or business grants above and your company is eligible, please contact us for a discovery call below:

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