About Us

Evolve & Adapt is a certified Singapore business consultancy firm specializing in strategy consulting and digital implementation.

We focus on traditional strategic marketing and digital marketing strategy & implementation as well as provide digital marketing training for businesses trying to navigate the digitally evolving world.

Our specialized services also include helping businesses increase their strategic online presence through Search Engine Optimization (SEO) and SEO web development.

Evolve & Adapt Marketing Consultant Singapore


As a business consultancy firm that provides strategic marketing consulting and digital implementation, our objective is to move your bottom line as quickly as possible. 

Our award-winning team possesses the unique hybrid skill set and experience that allow us to support the various projects we take on and add value to clients in different relevant areas.

Headquartered in Singapore with an office in Kuala Lumpur, Malaysia, we are one of the very few certified management consultants in both countries that is also certified in both traditional marketing management and digital marketing

    • Refer to our certifications here.
    • Download our Intro Deck here.

Watch a 1-minute Video Introduction to Evolve & Adapt

Evolve & Adapt is an Enterprise Singapore-recognised certified management consultant. This allows SG companies who engage us to apply for the Enterprise Development Grant (EDG). This is to help offset business consultancy-related costs (SMEs up to 70%; non-SMEs up to 50% of qualified costs). Learn more here.

We also offer the Digital Growth Subsidy for SMEs in Singapore & Malaysia. This is the first of its kind digital marketing funding available to both countries. Learn more here.


J C Sum Strategy Consultant | Evolve & Adapt
J C Sum, PCM®

J C SUM: Hybrid Marketer, Author & Content Creator

Singapore business consultancy firm, Evolve & Adapt, is led by J C Sum. He is a strategy & digital marketing consultant with 20 years of international entertainment & event marketing and project management experience in Asia Pacific, the Middle East and Europe.

J C represents a new generation of hybrid marketers, knowledgeable and experienced in both traditional and digital marketing.

J C Sum is a certified management consultant (TR 43:2015), an American Marketing Association Professional Certified Marketer (PCM®) in marketing management as well as a certified digital marketing strategist (SSG-WSQ accredited) with 11 years of experience specializing in search engine optimization, content marketing and analytics.

“A strategy and digital marketing consultant who walks the talk”

~ CNA938

“Mr Sum speaks like a business guru”

~ The Business Times

“A man who has more than two decades worth of experience in the digitally evolving world”

~ Money FM 89.3

J C Sum is the author of “Evolve, Adapt or Collapse: Bottom Line Driven Marketing in a Digitally Evolving World” and the creator of several digital courses including “Strategy Before Tactics”, a foundational digital marketing course. He holds a Bachelors of Arts from National University of Singapore.

J C began his professional career in an unconventional way. He first established himself as a creative force on the world stage as an international award-winning illusionist (now retired), show producer and entertainment project director, working on creating content for live shows, television and online media. He  also led the marketing (offline/ online) for numerous national-level and corporate event projects & campaigns

His years spent around the world (34 countries on 4 continents) working with different marketing, PR and media production teams has given him an in-depth understanding and hands-on experience in branding and promotion for different markets and for a wide variety of industries.

In the course of his illustrious career, he has been featured on The Straits Times, Business Times, Channel News Asia, Asia One, Today, The Edge Singapore, Entrepreneurs’ DigestCNA938 and Money FM 89.3.

Jessie Dai | Digital Marketing Specialist
Jessie Dai

JESSIE DAI: Digital Marketing Specialist

Jessie’s work focuses on data analytics and search engine optimized (SEO) web development. From using data-driven research and technical SEO optimization, she helps clients improve their websites’ search engine ranking performance through SEO services or builds a site from ground up.

She is completing a Bachelors in Technology from National University of Singapore and is Google-certified in Digital Marketing, Analytics and Ads (Search, Display, Measurement), as well as SEMrush-certified across all SEO tools.

Mark Wong | Hybrid Content Specialist
Mark Wong

MARK WONG: Hybrid Content Specialist

Mark specializes in hybrid content and outreach for offline and online channels. Certified in content marketing in Singapore, he oversees the development and marketing of all forms of content and connects them with clients, customers and partners.

He holds a Bachelors of Science Psychology from Singapore University of Social Sciences and is a Facebook Certified Creative Strategy Professional. He applies his passion for understanding human psychology, perceptions and social processes to gain insights into customer behaviour as a hybrid marketer.