OVERSEAS MARKET READINESS CONSULTANCY
As of 29 Sept 2026, the Market Readiness Assistance (MRA) grant was discontinued and is replaced by the EDGE Grant. The EDGE Grant covers 8 business areas, and over 150 activities to help your business grow.
If you are a Singapore Small and medium enterprise (SME) and are looking to expand your business or market reach overseas, you may apply for the Internationalisation business area of the EDGE Grant.
This EDGE Grant aims to help Singapore companies with first-step internationalisation efforts by funding various business development and marketing activities.
OVERVIEW OF EDGE GRANT FOR INTERNATIONALISATION
The Internationalisation business area of the EDGE grant can cover up to 70% of eligible costs for local SMEs.
There are 7 activities that the EDGE Grant supports for overseas market expansion:
- International Branding
- International Financial and Tax Planning
- Identification of Potential Overseas Partnerships
- Market Entry Setup
- Overseas Business Development Staff Deployment
- Overseas Marketing & Public Relations
- Overseas Physical Trade Fairs
For specific information on each of the activities and supported costs, visit the Enterprise Singapore website here.
WORKING WITH A CONSULTANT FOR THE EDGE GRANT
For the EDGE Grant for overseas market readiness, Evolve & Adapt focuses on consultancy services for the “International Branding” activity only.
The EDGE Grant will support up to 70% of these third-party consultancy fees.
This activity requires the engagement of an Enterprise Singapore-recognised certified management consultant (SS 680:2021 – Specification for Management Consultants).
WORKING WITH A CONSULTANT FOR THE EDGE GRANT
For the EDGE Grant for overseas market readiness, Evolve & Adapt focuses on consultancy services for the “International Branding” activity only.
The EDGE Grant will support up to 70% of these third-party consultancy fees.
This activity requires the engagement of an Enterprise Singapore-recognised certified management consultant (SS 680:2021 – Specification for Management Consultants).
EDGE Grant supported consultancy costs that we offer include:
- Diagnosis and gap analysis of your business
- Assessment of internal and external factors, such as strengths and weaknesses, and competition
- Primary or secondary research
- Recommendations and plans for implementation
- Brand research and analysis
- Development of brand strategy
- Development or refresh of brand identity
Non-supported costs include (but are not limited to):
- Activities aimed at generating domestic business opportunities
- Goods and Services Tax (GST)
- Operational expenditure such as collateral production, website development, social media management, implementation of brand development roadmap, marketing plans or campaigns
Contact us for a free consultation to discuss scope of work and options for your business.
KEY EDGE GRANT ELIGIBILITY REQUIREMENTS
To qualify for the EDGE Singapore grant, your business must:
- Be registered and operating in Singapore. EDGE is open to Sole Proprietors, Limited Liability Partnerships and Pte Ltd companies.
- Have a minimum of 30% local shareholding.
- Have less than 200 employees OR have less than SGD100 million annual turnover. Ideally, with a minimum SGD500,000 turnover.
- Not be a start-up. You should ideally be operating for at least 2 to 3 years.
- Has business activity and preferably growth in the last few years.
- Projection of new jobs created, overall and Singaporeans only, with gross monthly salary above S$5,000, for 1 year after project completion
- Be in a financially viable position to start and complete the project. (The EDGE Grant works on a reimbursement basis and is not an upfront grant.)
*While there is no official minimum employee headcount required for your business, you must demonstrate a clear path toward generating positive employment outcomes for Singaporean workers as described above.
Even if your company fulfils the above eligibility requirements, it is important to note that Enterprise Singapore does not accept retrospective applications for already commenced projects.
Applications will be assessed by Enterprise Singapore based on project scope, project outcomes and competency of service provider.
FAQ
No, the Market Readiness Assistance grant (MRA) was discontinued as of 29 Sept 2026.
It has been replaced by the EDGE Grant. The EDGE Grant covers 8 business areas, and over 150 activities to help your business grow.
The Internationalisation business area of the EDGE Grant functions the same as the previous MRA.
The helps Singapore SMEs defray the costs of overseas market promotion, business development, and overseas market set-up when expanding into a new overseas market.
The EDGE Grant for Internationalisation covers up to 70% of eligible costs for SMEs, capped at S$100,000 per company per year across all EDGE activities.
To be eligible, a company must:
- be registered and operating in Singapore,
- have at least 30% local equity by Singaporeans or Singapore Permanent Residents,
- have group annual turnover ≤ S$100 million OR group employment size ≤ 200 employees,
- be financially viable for the project, and
- not apply for retrospective projects (i.e. project must not have started before application).
Each approved EDGE project must not exceed 12 months in duration.
Not all activities require engaging a third-party consultant.
However, activities like International Branding require the engagement of an Enterprise Singapore-recognised certified management consultant (SS 680:2021 – Specification for Management Consultants) such as Evolve & Adapt’s consultants.
The internationalisation business area of the EDGE Grants covers 7 activities:
- International Branding
- International Financial and Tax Planning
- Identification of Potential Overseas Partnerships
- Market Entry Setup
- Overseas Business Development Staff Deployment
- Overseas Marketing & Public Relations
- Overseas Physical Trade Fairs
For specific information on each of the activities and supported costs, visit the Enterprise Singapore website here.
Expenses not supported include retrospective costs (project started before grant application), costs outside the eligible activity scope, and internal in-house strategy planning or activities not in the accepted pillars.
Other non-supported costs include (but are not limited to):
- Activities aimed at generating domestic business opportunities
- Goods and Services Tax (GST)
- Operational expenditure such as collateral production, website development, social media management, implementation of brand development roadmap, marketing plans or campaigns
There is no explicit language in Enterprise Singapore’s EDGE requirements that prohibit this but it is best to check with the Enterprise Singapore SME Centre here.
It depends on the activity that you are seeking funding for.
Some have a 6-week processing time. While some activities like International Branding take approximately 8-12 weeks.
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