Meet Our Singapore Branding Consultants
Evolve & Adapt is an award-winning team of certified Singapore branding consultants specialising in business strategy, brand consultancy, and digital marketing. With advanced expertise in generative AI strategy, we align business models with modern market demands to optimise profitability.
Grounded in psychology, sociology, and project management, we understand consumer behaviour fundamentally. Combining 30 years of creative marketing experience with 14 years of corporate consulting, we craft emotionally resonant campaigns across diverse sectors, including retail, manufacturing, eCommerce, IT, finance, medical, and education, that drive decisive action.
KEY TEAM MEMBERS
J C SUM: Strategy Consultant
Singapore business consultancy firm, Evolve & Adapt, is led by J C Sum.
He is an AI-enabled business strategist, hybrid marketer, and certified management consultant with 20 years of international entertainment & event marketing and project management experience in Asia Pacific, the Middle East and Europe.
Accredited in generative AI for business, he guides clients to embrace AI and build their business strategies around it. From a branding and strategic perspective, he advises companies on how to utilise AI tools to optimise market research, consumer behaviour analysis, content development, personalised advertising, and data analytics where it brings genuine value.
Learn more about J C Sum here.
MARK WONG: Hybrid Marketing Consultant
Overseeing client servicing, Mark is a certified management consultant (TR 43:2015) and specializes in hybrid marketing for offline & online channels. He is a graduate of the Google Skills Ignition programme and is Hubspot-certified across digital marketing disciplines.
Besides being a Facebook Certified Media Planning Professional, Creative Strategy Professional and Digital Marketing Associate, Mark has trained businesses from Singapore Business Federation in digital marketing.
Mark holds a Bachelor of Science in Psychology and applies his passion for understanding human psychology, perceptions and social processes to gain insights into customer behaviour as a hybrid marketer.
JESSIE DAI: Digital Tech Lead
Jessie manages all digital technical aspects of the business. Her work focuses on technical search engine optimisation (SEO) and web development. She helps clients improve their websites’ search engine ranking performance through SEO implementation or building a site from the ground up.
Jessie holds a Bachelor in Technology and a Master of Science in Project Management from National University of Singapore. She is Google-certified in Digital Marketing, Analytics and Ads (Search, Display, Measurement), as well as SEMrush-certified across all SEO tools.
Jessie is certified in training & adult learning (TAE) through the WSQ Advanced Certificate in Learning and Performance (ACLP).
CORE SERVICES
Marketing Research & Analysis
Strategic Brand Consultancy
Digital Marketing Consultancy
Business Strategy Development
FAQ
A branding consultant helps businesses strengthen their brand identity, positioning, and customer engagement. At Evolve & Adapt, our consultants specialise in strategy, digital marketing, and brand development backed by AI-driven insights.
Look for consultants who are certified, have cross-industry experience, and combine strategy with digital expertise. Evolve & Adapt consultants are Enterprise Singapore-recognised, ensuring high-quality and grant-eligible consultancy.
Certified consultants meet strict professional international standards recognised by Enterprise Singapore (TR 43:2015). This ensures businesses receive proven expertise and work with qualified consultants to obtain up to 50% in EDG government funding.
Understanding customer psychology and social behaviour allows consultants to design campaigns that resonate emotionally and influence decision-making, leading to stronger brand loyalty and conversions.
Branding consultancy supports businesses in sectors like retail, eCommerce, finance, healthcare, education, commercial services and technology. Evolve & Adapt is industry agnostic and has experience across these industries and more, tailoring strategies for each. Reach out to us at [email protected] to see how we can tailor an approach for your industry.
A branding consultant focuses on long-term brand positioning and identity, while a digital marketing consultant executes campaigns such as SEO, digital ads, and content marketing. Evolve & Adapt provides both, ensuring brand and tactics align.
AI helps consultants analyse market data, track consumer behaviour, and personalise marketing at scale. This allows branding consultants to create more precise and effective strategies.
Key certifications include TR 43:2015 for management consultants (recognised by Enterprise Singapore), and digital marketing credentials from platforms like Google, HubSpot, and Facebook. These ensure both strategy and execution excellence.
Yes. SMEs can engage certified branding consultants and tap on Enterprise Development Government funding to cover up to 50% of consultancy costs for branding and marketing projects.
You can contact Evolve & Adapt at [email protected] or through our website. We also provide a free Strategy Toolkit 2025 for businesses exploring branding consultancy.