ENTERPRISE DEVELOPMENT GRANT CONSULTANCY
If you are looking to compete and thrive in an AI-evolving business landscape, you can leverage government funding through the Enterprise Development Grant (EDG).
As Evolve & Adapt is helmed by an Enterprise Singapore-recognised certified management consultant (TR 43: 2015), eligible Singapore companies can engage our firm under the Strategic Brand & Marketing Development and Business Strategy Development core pillars to offset up to 50% of qualifying consultancy costs.
Qualifying consultancy costs include:
- Diagnosis and gap analysis of your business
- Assessment of internal and external factors, such as strengths and weaknesses, and competition
- Primary or secondary research
- Recommendations and plans for implementation
EXAMPLES OF ENTERPRISE DEVELOPMENT GRANT PROJECTS
The consulting project may address any of these areas:
- Business Strategy & Process Optimisation: Conducting a thorough strategic diagnosis and gap analysis of your current workflows and processes. We design custom business and profitability frameworks to minimise operational costs, optimise revenue streams, and maximise overall profitability.
Strategic Brand Differentiation in an AI Landscape: Developing an effective brand strategy and unique proposition that stands out against competitors, ensuring the brand maintains a distinct, authentic connection with target consumers as the market automates.
Determining Generative AI Strategy: Formulating a roadmap to purposefully integrate AI tools—such as using generative AI for hyper-personalised customer experiences or predictive trend analysis—to ensure technology directly drives the business strategy.
Brand Valuation & Commercial Performance: Assessing a brand’s financial value and identifying core brand levers to protect and grow equity in a modern commercial environment.
Optimising Marketing Resources & Communications: Developing a strategic plan to optimise marketing investments and elevate customer communications, leveraging AI analytics to secure long-term growth.
ELIGIBILTY REQUIREMENTS FOR THE ENTERPRISE DEVELOPMENT GRANT
The grant funds up to 50% of qualifying project costs namely third-party consultancy fees, software and equipment and internal manpower cost.
To qualify for the EDG Singapore grant, your business must:
- Be registered and operating in Singapore. EDG is open to Sole Proprietors, Limited Liability Partnerships and Pte Ltd companies.
- Have a minimum of 30% local shareholding.
- Have less than 200 employees OR have less than SGD100 million annual turnover. Ideally, with a minimum SGD500,000 turnover.
- Not be a start-up. You should ideally be operating for at least 2 to 3 years.
- Has business activity and preferably growth in the last few years.
- Have plans to contribute to “workers’ outcomes”. i.e. You intend to increase your number of employees*, increase the salary of existing employees or provide training to upgrade existing employees.
- Be in a financially viable position to start and complete the project. (EDG works on a reimbursement basis and is not an upfront grant.)
*Officially, your business does not need to have a minimum employee headcount. But, businesses with more than one employee are generally preferred unless you can demonstrate projected growth in human resources with the success of the project.
Applications will be assessed by Enterprise Singapore based on project scope, project outcomes and competency of service provider.
FAQ
The EDG is a government grant administered by Enterprise Singapore. It supports projects under three pillars: Core Capabilities, Innovation & Productivity, and Market Access.
EDG works on a reimbursement basis, meaning you pay for qualifying costs first, then submit documentary proof to be reimbursed.
The EDG grants up to 50% of qualifying project costs for eligible projects. Depending on the project and pillar, these costs typically include third-party consultancy fees, software/equipment, and internal manpower costs.
Yes. Small and medium enterprises (SMEs) can apply for EDG funding for technical AI product adoption under the Innovation & Productivity pillar.
However, Evolve & Adapt operates specifically under the Strategic Brand & Marketing Development and Business Strategy Development core pillars.
Our scope focuses entirely on developing your Generative AI Business Strategy – conducting process diagnoses, building custom profitability frameworks, and executing positioning strategies to protect your brand equity and ensure your business stands out in an AI-evolving landscape.
To qualify, your business must be registered and operating in Singapore, have at least 30% local shareholding, be financially viable, and not be a start-up (ideally operating for 2–3 years). For SMEs, the criteria include having fewer than 200 employees or an annual turnover under SGD 100 million.
Both types of projects fall under the Core Capabilities pillar of the EDG. It supports business strategy, business processes, branding, positioning, and marketing strategy projects that help companies improve business productivity & profitability and differentiate their products/services and capture target markets.
Projects must be completed before reimbursement. You must submit final deliverables, audited accounts, relevant invoices/quotations, and documentation proving the project outcomes. The Business Grants Portal handles application and document submission.
Yes, subject to meeting certain conditions. The business should be operating with some track record, have plans for growth, and ideally show contributions to worker outcomes (e.g. staff training, salary increases). Having fewer employees may not disqualify you, but more robust applications often come from businesses with evidence of growth.
“Worker outcomes” refer to measures such as increasing the number of employees, raising salaries of existing staff, or providing training/skills upgrading. These show that the project has a broader impact, not just on profits but on workforce development. EDG requires these as part of the evaluation criteria.
From submission to approval, the process typically takes 8-12 weeks or more, depending on the completeness of documentation and complexity of the project.
Examples include developing a brand strategy to increase market outreach; digital marketing strategy for better online presence and lead generation; competitor or market research to identify positioning; creating marketing/sales plans or roadmaps to improve profitability.
Evolve & Adapt is a certified management consultant with extensive experience with the EDG grant. We help you scope your project, prepare the proposal and documentation, meet eligibility criteria, and ensure your project aligns with the correct pillar (e.g., Core Capabilities).
WHAT MAKES US DIFFERENT?
AI-Driven Market Intelligence
We leverage advanced digital tools to uncover deep consumer insights, analyse market data, and spot emerging trends with exceptional accuracy.
Strategic Brand Distinction
Drawing on 30 years of experience alongside psychology and sociology, we build distinct, human-led brand strategies that stand out and command attention in an AI-driven market.
Consultant & Digital Skillset
We combine the high-level guidance of certified strategic management consultants with the technical expertise of a digital marketing agency.
CONTACT US TO GROW YOUR BUSINESS TODAY
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