Disclaimer: This is an apolitical post and is intended to be and should be read as an exercise in marketing strategy only. In a televised…
In this article, we try to answer the question "what is the difference between a marketing consultant and branding consultant in Singapore?".If you ask this…
In this video, certified management consultant, J C Sum, discusses the concept of Jack Trout and Al Ries, Positioning, and how it can apply to…
Positioning deals with creating a ‘position’ for your business in the minds of the customers and the market. It is a marketing and branding strategy…
In this post, we explore the fundamentals of brand equity, which is the value and power of the brand that determines its worth.That value is…
Marketing as value creation is the first side of the Marketing Inverted PyramidTM which is described in my book “Evolve, Adapt or Collapse” and outlined…
The marketing flank is a very effective positioning strategy, an overarching strategy that was discussed previously.The flank is taken from military warfare and applied to…
Modern customer behaviour has changed by the abundance of choice and convenience in the digital economy due to technological innovations in communication channels and online…
One way to grow your business is to expand your niche market without losing business focus. That may sound like a contradiction since it does…
Brand equity is the value and power of the brand that determines its worth. That value is determined by the collective consumers' perception of, expectations…
In a previous blog post, we discussed how customers research habits before purchasing and customer expectation in the digital economy have changed. In this post,…
The new digitally evolving world has created economic and technological shifts that have fundamentally changed how customers behave. Customer expectation in the digital economy has…