Recently, Strategy Consultant, J C Sum had the pleasure of speaking at The Think Global Conference 2020 where he presented a session on "Digital Marketing…
Evolve & Adapt is excited to announce that we will be working with Singapore Business Federation to train Singapore companies in our digital marketing strategy,…
In this post, we are going to discuss why you should engage a Singapore marketing agency to improve your business. Note, the focus of this…
One of the main challenges business owners and marketing managers face is figuring out how to craft a marketing strategy that works for the business.For…
In this post, we will explore how digital marketing fits into a company that is undergoing digital transformation in Singapore. Should you set up a…
Disclaimer: This is an apolitical post and is intended to be and should be read as an exercise in marketing strategy only. In a televised…
In this article, we try to answer the question "what is the difference between a marketing consultant and branding consultant in Singapore?".If you ask this…
In this video, certified management consultant, J C Sum, discusses the concept of Jack Trout and Al Ries, Positioning, and how it can apply to…
Positioning deals with creating a ‘position’ for your business in the minds of the customers and the market. It is a marketing and branding strategy…
In this post, we explore the fundamentals of brand equity, which is the value and power of the brand that determines its worth.That value is…
Marketing as value creation is the first side of the Marketing Inverted PyramidTM which is described in my book “Evolve, Adapt or Collapse” and outlined…
The marketing flank is a very effective positioning strategy, an overarching strategy that was discussed previously.The flank is taken from military warfare and applied to…