A New Customer Journey Model for the Digital Economy
In this post, we will introduce a new customer journey model for the digital economy. This article was first published on the Association of Small…
Highlights from J C Sum’s Interview on Money Mind on CNA938
On 4 May 2020, J C Sum, author of “Evolve, Adapt of Collapse: Bottom Line Marketing in a Digitally Evolving World”, was a guest on…
Hybrid Marketing in a Multichannel Communication World
Hybrid marketing is a combination of traditional and digital marketing, guided by hybrid strategy.Traditional marketing refers to forms of marketing such as direct mailing, events,…
Basic Marketing Sales Funnel
A basic marketing sales funnel, which is also a simple representation of a customer journey is a very useful tool to understand the different stages of…
Hybrid Marketing & Sales Alignment
The digitally evolving world has harnessed technology and changed the way businesses engage, connect and create customer experiences across marketing, sales, customer service, product, operations…
Marketing as a Story
As a hybrid marketer who works with both traditional and digital marketing channels daily, the approach to marketing communication is the same regardless whether you…
What Hybrid Marketers Can Learn from Creative Entrepreneurs
Hybrid marketers can learn from creative entrepreneurs as they both have several things in common.Hybrid marketing is the understanding of both traditional and digital marketing,…
Hybrid Marketing Strategy & Tactics
In a previous post, we discussed hybrid marketing and the traits of a hybrid marketer. In this article, we explore hybrid marketing strategy and tactics.Hybrid…
The Professional DNA of a Hybrid Marketer
As the world progressively shifts online, a hybrid marketer, who understands both traditional and digital marketing, can be a valuable asset to businesses.Boundaries between traditionally…