Description

Get your hands on the secret playbook that PR professionals do not want you to read on how to get media coverage in the digital world.

Over his 20-plus-year career in the entertainment and event marketing industry as well as a strategic marketing consultant after that, lead consultant of Evolve & Adapt, J C Sum, has worked with numerous media outlets, journalists and PR agencies in multiple countries.

He has garnered over 200 local and international media features worth millions of dollars for his own business and clients. His vast PR & media experience coupled with his digital marketing expertise provides unique and invaluable insight on how to get PR & media coverage in the digital world.

In this playbook, he highlights the inside secrets on how to get featured in all types of media outlets in traditional platforms and online new media.

While each country may have idiosyncratic differences and PR etiquette, the fundamental approach to get media coverage is the same for every country. This playbook is a fundamental base guide that can be adapted for the media industry in your own city or country.

Watch this Video to Learn More

Learn How PR Agencies Get Clients on Different Media Outlets: