Evolve, Adapt or Collapse

(8 customer reviews)


Be motivated and inspired by this entertaining and insightful read that offers practical, hard-hitting and sometimes creatively unorthodox advice for businesses in a digitally evolving world.

“EVOLVE, ADAPT OR COLLAPSE” reveals what businesses need to do with their marketing game in order to survive and thrive in these transformative times.



A strategy and digital marketing consultant that walks the talk” ~ CNA938


Mr Sum speaks like a business guru” ~ The Business Times


A man who has more than two decades worth of experience in the digitally evolving world” ~ Money FM 89.3

Check out highlights of the interview HERE.


In a new book by strategy consultant, J C Sum, he details what non-digitally-assimilated businesses globally have realized in the face of the Covid-19 pandemic, the need to evolve and adapt.

From understanding hybrid strategy to implementing traditional and digital marketing channels, this entertaining and insightful read offers practical, hard-hitting and sometimes creatively unorthodox advice for businesses in a digitally evolving world.

For the first time, Sum shares his “Marketing Inverted PyramidTM”, a new marketing-based fundamental business framework. As an upgrade from the traditional “four Ps of marketing”, this model guides an organization’s strategies and tactics, in an analogue or digital world.

Disruptive technology, globalization, geopolitical instability, rising costs and regulations, all create adversity for businesses over time, regardless of the size of the company, location or nature of the industry. However, these challenges have been compounded by the socio-economic and cultural shifts in the digitally savvy consumer mindset.

EVOLVE, ADAPT OR COLLAPSE: Bottom Line Driven Marketing in a Digitally Evolving World

“EVOLVE, ADAPT OR COLLAPSE” reveals what businesses need to do with their marketing game to survive and thrive in transformative times.

By understanding how the modern customer journey has changed due to digital disruption, business owners, entrepreneurs, senior management and marketing & sales professionals will gain insight on bottom line driven marketing strategies that will help grow sales numbers fast.

Within these pages, you will learn:

  • How the Digitally Evolving World Impacts Business
  • Why Everything Starts with Marketing
  • How to Position Your Business Against the Competition
  • How Digital Marketing Fits In
  • The Need for Hybrid Marketing
  • How to Evolve & Adapt Your Business


It is time for your business to evolve, adapt or collapse!

Perfect bound. 6″ x 8″. 216 pages.

Evolve Adapt or Collapse Reviews

About the Author

J C Sum is a strategy & digital marketing consultant with 20 years of international entertainment & event marketing and project management experience in the Asia Pacific, the Middle East and Europe.

He is the founder of marketing consultancy firm, Evolve & Adapt, and represents a new generation of hybrid marketers, knowledgeable and experienced in both traditional and digital marketing.

J C Sum is a certified management consultant (TR 43:2015) and an American Marketing Association Professional Certified Marketer (PCM®) in marketing management, as well as a certified digital marketing strategist (SSG-WSQ accredited) with 11 years of experience specializing in search engine optimization, content marketing and analytics.

8 reviews for Evolve, Adapt or Collapse

  1. Chin Bay Chong

    This is certainly a very interesting and plain and easy reading book for the readers with little or no knowledge of e-commerce marketing or for people who want to know more. Enjoyed reading it very much!

  2. Meghann Ho

    An insightful read that will benefit a wide spectrum of readers – those with no knowledge as well as with much experience. Marketing in the current digital age is put across in a very simple and concise manner that is easy to understand. I strongly encourage all to read it!

  3. Darren

    This is a very comprehensive collection of marketing theories, well-referenced and backed by credible sources. A superb read, much like an academic journal. For most growing businesses, or new entrants, there will be many nuggets of information that they can pick up.

    However, I would have hope to see more exploration of creative marketing tactics and tools.

    Nonetheless, the key message of the book is well established and can be very solidly boiled down to the author’s principle of marrying both traditional and digital ways of marketing and emphasising on a big idea first.

  4. Cathy Foong

    This book really helped me navigate through the saturated digital jungle of e-commerce which would easily overwhelm anyone who is new to it. However after picking up this book, I’ve gained a better insight of the tips and tricks that I truly believe are both effective and efficient. For the skills and insight that were included in this book, the price point is extremely accommodating and would be a fantastic addition to anyone who’s looking to upgrade themselves.

  5. FongHF

    The writer has turned simple but astute observations of businesses, their markets and processes into very readable and persuasive arguments for adaptability and change for all organisations in today’s digital world. A good overview of the importance of mindset change to swing and thrive in tandem with our modern world.

  6. kah wah tan

    Useful step by step /point by point matters that a potential/ongoing business can look into to better their chances in the market amidst competition and especially in the everchanging digital marketing arena…..where external help as pointed out by the author is always necessary.

  7. Sia Kheng Hong

    This insightful book brings business and marketing strategy into the digital age in an easy-to-read and engaging style suitable for busy professionals and entrepreneurs who would not ordinarily think they can spare the time to pick up a book. The writer distills the overwhelming world of digital disruption and market complexity into understandable concepts, helped by actual examples and references. This book is an absolute must-read for any business hoping to survive the Covid pandemic and succeed in the new normal.

  8. Lee Hiong Choo

    A gem of current marketing concepts and strategies-packed A to Z guide. Written in a logical and simple-to-comprehend manner. A must read for traditional viable business entities now finding themselves at the crossroads of the digital era. Insightful and immensely informative.

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