Why Social Listening is Important for Marketing Research
Social listening, often an underutilised tool, is capable of revolutionising how businesses understand their audiences, competitors, and industries. While it is not a standalone marketing…
Internal Analysis in Strategic Management (Case Study)
As a marketing and branding consultant, a cornerstone of every project we take on is market research and analysis. This case study explores internal analysis…
Regional Growth Opportunity Analysis (Case Study)
As a marketing management consultant, a cornerstone of every project we take on is market research and analysis. This case study explores regional growth opportunity…
International In-Market Research For New Product Marketing (Case Study)
As a certified management consultant, a cornerstone of every project we take on is market research and analysis. This case study explores international in-market research…
How to Conduct Marketing Research for Strategic Marketing? (Updated Mar 2025)
Marketing research is key to understanding who your consumers are, your target market, and the factors that impact their buying process and behaviour. Consumers today…