One Eye Deer EP 6: How to Build a Million-Dollar Business

In “EP 6: How to Build a Million-Dollar Business” of the “One Eye Deer” Podcast, we discover how you go about building a million dollar business.

In layman’s terms, it means a company should have secured a million dollars worth of business to be considered as one.

How to Build a Million-Dollar Business | Podcast by J C Sum | Evolve & Adapt

The term “million dollar business” in itself is a vague term. There are several ways to value a business. If someone offers to buy your business for a million dollars, it is a million dollar business. Some people use an industry multiplier on revenue.

So what’s the best way to build a million dollar business?

Join certified marketing management consultant, J C Sum, as he reveals the basic approach to build a million dollar company. You can apply this approach regardless of what the revenue goal is whether it is $10k, $100k or $1 million.


00:46 A self-styled Singaporean guru’s way of valuing a business.

02:46 Does the valuation model really work?

03:49 What does a “million-dollar business” really mean

05:13 Basic approach to build a million-dollar company

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About One Eye Deer:

The One Eye Deer podcast is produced by Evolve & Adapt, an award-winning strategy & digital consulting firm based in Singapore and Malaysia.

If you are looking to build your brand and generate massive leads and sales, book a marketing consulting call at


The name of the podcast was inspired by the riddle:

What do you call a blind deer?

No eye deer.

Since the podcast explores one marketing idea each episode, it features “one idea” (one eye deer).

The podcast is more than 2 years in the making. The idea of a podcast was first conceived in early 2020. It took shape as “One Eye Deer” in Feb 2021 and finally launched 13 months later.


The “One Eye Deer” mascot was designed by Eugina Lee (IG : lee.eugina) based on the concept developed by J C Sum.


One Eye Deer theme performed and produced by Darren Teh, An Honest Mistake.

Adapted from “Do-Re-Mi”, “The Sound of Music”. 1959 Rodgers and Hammerstein.

J C Sum

J C Sum is a certified management consultant (TR 43:2015), an American Marketing Association Professional Certified Marketer (PCM®) in marketing management as well as a certified digital marketing strategist (SSG-WSQ accredited) with 12 years of experience specializing in search engine optimization, content marketing, and analytics. J C holds a Bachelor of Arts from National University of Singapore and is the author of "Evolve, Adapt or Collapse". He has been featured on The Straits Times, Business Times, Channel News Asia, The Edge Singapore, CNA938, and Money FM 89.3.