One Eye Deer EP 19: How to Get Paid More for Your Work

In “EP 19: How to Get Paid More for Your Work” of the “One Eye Deer” Podcast, learn how you can provide more value through your work.

Whether you are an employee for a company or a business owner, one primary goal is to increase your salary or revenue.

How to Get Paid More for Your Work by J C Sum | Evolve & Adapt Singapore

One of the time-tested and proven ways to get paid more is to ensure you offer value to your company or customers.

In today’s competitive landscape, it is not always enough to offer basic value. Especially if you are not at the top of the food chain. 

If you are a small business competing with much more established companies and maybe even global brands, just having a product or service that everyone offers is not enough, even if it is marginally better.

Likewise, if you are an employee, you are competing with peers. Some may have more experience or better education qualifications. 

Some might be with the company for a longer time and know how to play the political game. If you just do the work you are hired for competently, it may not be enough to stand out from your peers.

Having a differentiated value is vital to get an edge over the competition.

So how can you provide more value to your company and earn more?

Join certified marketing management consultant, J C Sum, as he discusses ways you can do to get paid more for your work.


01:04 The simple definition of “an expert”.

01:30 Value of expertise in business.

02:33 3 reasons many people don’t sell their expertise.

03:41 8 categories of expertise.

09:43 Steps to become an expert in your field.

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About One Eye Deer:

The One Eye Deer podcast is produced by Evolve & Adapt, an award-winning strategy & digital consulting firm based in Singapore and Malaysia.

If you are looking to build your brand and generate massive leads and sales, book a marketing consulting call at


The name of the podcast was inspired by the riddle:

What do you call a blind deer?

No eye deer.

Since the podcast explores one marketing idea each episode, it features “one idea” (one eye deer).

The podcast is more than 2 years in the making. The idea of a podcast was first conceived in early 2020. It took shape as “One Eye Deer” in Feb 2021 and finally launched 13 months later.


The “One Eye Deer” mascot was designed by Eugina Lee (IG : lee.eugina) based on the concept developed by J C Sum.


One Eye Deer theme performed and produced by Darren Teh, An Honest Mistake.

Adapted from “Do-Re-Mi”, “The Sound of Music”. 1959 Rodgers and Hammerstein.

J C Sum

J C Sum is a certified management consultant (TR 43:2015), an American Marketing Association Professional Certified Marketer (PCM®) in marketing management as well as a certified digital marketing strategist (SSG-WSQ accredited) with 12 years of experience specializing in search engine optimization, content marketing, and analytics. J C holds a Bachelor of Arts from National University of Singapore and is the author of "Evolve, Adapt or Collapse". He has been featured on The Straits Times, Business Times, Channel News Asia, The Edge Singapore, CNA938, and Money FM 89.3.