One Eye Deer EP 10: Good Product vs Good Marketing

In “EP 10: Good Product vs Good Marketing” of the “One Eye Deer” Podcast, we learn further if we should opt for a good product or good marketing for your business.

Have you ever been to a hawker centre where there may be two or three stalls selling the same type of food such as chicken rice, char kway teow or wanton noodles?

Good Product vs Good Marketing by J C Sum | Evolve and Adapt Singapore

But one of the stalls has a perpetual long queue where customers queue up to one hour during peak hours, and the other stalls have barely a crowd. This is true for almost every hawker center, at least, in Singapore.

Apparently,  the food at many of these stores are not any much better or different than their competitors. Yet there are queues of people waiting to order from them. 

You will find similar situations for the same types of businesses in the same geographical location like computer shops, wholesale markets or industry specific malls.

So why do these hawkers have long queues?

Join certified marketing management consultant, J C Sum, as he explains if either a good product or good marketing is the best solution to increase sales for your business.


00:42 Singapore hawker centres in a nutshell.

01:28 Reasons that the hawkers have such long queues

05:33 Which is more important: good product or good marketing?

09:38 Things you should do when starting a business or launching a new product.

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About One Eye Deer:

The One Eye Deer podcast is produced by Evolve & Adapt, an award-winning strategy & digital consulting firm based in Singapore and Malaysia.

If you are looking to build your brand and generate massive leads and sales, book a marketing consulting call at


The name of the podcast was inspired by the riddle:

What do you call a blind deer?

No eye deer.

Since the podcast explores one marketing idea each episode, it features “one idea” (one eye deer).

The podcast is more than 2 years in the making. The idea of a podcast was first conceived in early 2020. It took shape as “One Eye Deer” in Feb 2021 and finally launched 13 months later.


The “One Eye Deer” mascot was designed by Eugina Lee (IG : lee.eugina) based on the concept developed by J C Sum.


One Eye Deer theme performed and produced by Darren Teh, An Honest Mistake.

Adapted from “Do-Re-Mi”, “The Sound of Music”. 1959 Rodgers and Hammerstein.

J C Sum

J C Sum is a certified management consultant (TR 43:2015), an American Marketing Association Professional Certified Marketer (PCM®) in marketing management as well as a certified digital marketing strategist (SSG-WSQ accredited) with 12 years of experience specializing in search engine optimization, content marketing, and analytics. J C holds a Bachelor of Arts from National University of Singapore and is the author of "Evolve, Adapt or Collapse". He has been featured on The Straits Times, Business Times, Channel News Asia, The Edge Singapore, CNA938, and Money FM 89.3.