One Eye Deer EP 13: Local Marketing for Brick & Mortar Businesses

In “EP 13: Local Marketing for Brick & Mortar Businesses” of the “One Eye Deer” Podcast, we learn how you can take advantage of local marketing to promote your brick and mortar business.

Last week, I was on a road trip to Penang with my family. Along the way, we stopped by Ipoh, which is a sleepy old mining town.

Local Marketing for Brick & Mortar | Local SEO

When in Ipoh, we wanted to buy traditional peanut candy which is like small sweet groundnut bars. We asked the staff at the coffee shop that we were having lunch at for a recommendation and he recommended the best one which was within walking distance.

As we headed towards the shop, I noticed that it had caught my attention as we were driving into town. The signboard for the shop-lot was distinctive and eye-catching. More importantly, it had the words “Peanut Candy Shop” in the shop’s name. 

When we walked in, the peanut candy shop was also filled with people with a long queue of people waiting to pay.

So how could this peanut shop be very well-perceived and popular?

Join certified marketing management consultant, J C Sum, as he discusses further on how it is possible to attract more customers to your brick & mortar store through local marketing.


00:58 A visit to a peanut candy shop in Ipoh.

02:13 What do brick & mortar businesses rely on.

03:11 Local SEO in layman’s term.

05:46 Eight local SEO tips from One Eye Deer.

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About One Eye Deer:

The One Eye Deer podcast is produced by Evolve & Adapt, an award-winning strategy & digital consulting firm based in Singapore and Malaysia.

If you are looking to build your brand and generate massive leads and sales, book a marketing consulting call at


The name of the podcast was inspired by the riddle:

What do you call a blind deer?

No eye deer.

Since the podcast explores one marketing idea each episode, it features “one idea” (one eye deer).

The podcast is more than 2 years in the making. The idea of a podcast was first conceived in early 2020. It took shape as “One Eye Deer” in Feb 2021 and finally launched 13 months later.


The “One Eye Deer” mascot was designed by Eugina Lee (IG : lee.eugina) based on the concept developed by J C Sum.


One Eye Deer theme performed and produced by Darren Teh, An Honest Mistake.

Adapted from “Do-Re-Mi”, “The Sound of Music”. 1959 Rodgers and Hammerstein.

J C Sum

J C Sum is a certified management consultant (TR 43:2015), an American Marketing Association Professional Certified Marketer (PCM®) in marketing management as well as a certified digital marketing strategist (SSG-WSQ accredited) with 12 years of experience specializing in search engine optimization, content marketing, and analytics. J C holds a Bachelor of Arts from National University of Singapore and is the author of "Evolve, Adapt or Collapse". He has been featured on The Straits Times, Business Times, Channel News Asia, The Edge Singapore, CNA938, and Money FM 89.3.

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