If you are a business in Singapore and your organisation does not have a dedicated digital marketing team or is not experienced with digital marketing, you may want to consider engaging a Singapore digital marketing agency.
According to the Digital Marketer, “Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing”[1].
Essentially, it covers all forms of marketing activity that takes place in the online space. Some forms of digital marketing include:
- Search Engine Optimisation (SEO)
- Content Marketing
- Paid Advertising
- Email Marketing
- Social Media Marketing
- Influencer Marketing
WHAT IS A DIGITAL MARKETING AGENCY?
A digital marketing agency is a company that provides digital marketing services to businesses. These services can include, but are not limited to, search engine optimisation (SEO), search engine marketing (SEM), social media marketing, video marketing or paid advertising (Facebook, Instagram, YouTube, Google, LinkedIn etc).
A digital marketing agency will often have a team of experts that are well-versed in all aspects of digital marketing, and they will work together to implement digital marketing tactics and running online marketing campaigns.
The implementations will aim to increase the visibility of the client’s website and brand online and, ultimately, drive more traffic and sales. In today’s digital age, it is essential for businesses to partner with a reputable digital marketing agency in Singapore in order to stay competitive.
WHAT SHOULD YOU EXPECT FROM A DIGITAL MARKETING AGENCY IN SINGAPORE?
The digital marketing agency in Singapore should be able to handle all aspects of your digital marketing needs.
Their services should cover website design and development, paid advertising (PPC, CPM, retargeting), search engine optimisation, social media marketing, content creation, online lead generation, online brand development and management, media campaigns, video, email marketing, mobile campaigns and ROI assessments.
While a digital marketing agency should have expertise in all areas of digital marketing, most tend to specialise in a specific area of digital marketing or focus on a particular industry. The range of digital marketing activities are extensive, and each requires a specific skill set and level of experience.
It might be a good idea to determine what your digital marketing objectives and strategy are first and then hire an agency who specialises in channels that fit your strategy.
For example, if you are looking to build a niche authority website to position yourself as a thought leader and expert in a specific field, you would want an agency experienced in content marketing and search engine optimisation.
If your objective is to create awareness in a short period, you would want to hire a paid advertising specialist with a focus on social media marketing and influencer marketing.
[1] “The Ultimate Guide to Digital Marketing“, (retrieved Feb 2020). Digital Marketer
SINGAPORE DIGITAL MARKETING AGENCY VS DIGITAL MARKETING CONSULTANT
If you are unsure of your strategy or you have an in-house team of marketers but require direction and training in digital marketing, you may instead want to hire a digital marketing consultant.
The primary difference between a consultant and an agency is that a consultant identifies a need, while an agency fulfils a need.
A consultant develops a digital marketing strategy that complements your overall business strategy while an agency executes the implementation of digital marketing tactics that is determined by the strategy.
For example, Evolve & Adapt is a certified digital marketing consultant in Singapore that also provides agency work for our consulting clients.
We help clients develop a digital marketing strategy that aligns directly with their revenue targets, digital marketing objectives, long-term vision, ethics and business goals of an organisation. We map out a client’s customer’s digital journey, identify and optimise their digital assets for high conversion based on marketing objectives.
Basically, we help companies figure if, why, and what they need from digital marketing. Digital is not a strategy, and a strategy is not just going digital, for the sake of going digital.
After performing the strategic work, we will next implement all our findings and recommendations. This includes the tactical execution of SEO, content writing and running paid advertising campaigns.
When working with a third-party service provider, think about your needs and objectives before engaging any Singapore digital marketing agency or consultant. It is essential to know what forms of digital marketing fits in your business’ marketing mix before you start engaging in any digital marketing activity.
ENTERPRISE DEVELOPMENT GRANT FOR DIGITAL MARKETING CONSULTANT IN SINGAPORE
If you are a Singapore company, one benefit of working with a digital marketing consultant in Singapore that is a certified management consultant, is that you can tap on the Enterprise Development Grant (EDG).
The EDG, or sometimes erroneously referred to the EDG grant, can be used to help offset consultancy-related costs (Up to 50% of qualified costs).
The EDG Singapore grant funds qualifying project costs namely third party consultancy fees, software and equipment, and internal manpower cost.
You can read more about hiring an EDG-recognised digital marketing consultant in Singapore here.
FAQ
When it comes to digital marketing, agencies in Singapore are plentiful. So how do you choose the right one? Here are a few things to consider:
First, what are your goals? Do you want to increase brand awareness? Drive traffic to your website? Generate leads? Once you know what you want to achieve, you can start looking for agencies that specialise in those areas.
Second, what is your budget? There are agencies of all shapes and sizes, from small boutique firms to large multi-industry company. It’s important to find one that fits your budget and can deliver results within your price range.
Third, what is your timeline? Are you looking for immediate results, or are you willing to invest in a longer-term digital marketing strategy? Make sure the agency you choose is able to meet your timeline requirements.
Finally, take a look at their portfolio and case studies. This will give you a good idea of their past work and whether they are a good fit for your needs.
By considering these factors, you can narrow down the field and choose the digital marketing agency in Singapore that’s right for you.
A digital marketing agency in Singapore can charge you from a few thousand dollars for a generic website design with SEO services up to SG$100,000 or more, depending upon the size and scope of your business project.
Yes. With the help of various digital marketing techniques, a digital marketing agency in Singapore can help businesses to connect with potential customers and create a strong online presence. Although, digital marketing services can be expensive, depending upon the size of the business; nonetheless, if a business requires traffic to generate leads, digital marketing can be an effective tool. Thus, it is worth considering digital marketing services for businesses in Singapore.
