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Working with a Digital Marketing Agency in Singapore

If you are a business in Singapore and your organization does not have a dedicated digital marketing team or is not experienced with digital marketing, you may want to consider engaging a digital marketing agency in Singapore.

According to the Digital Marketer, “Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing[1].

Essentially, it covers all forms of marketing activity that takes place in the online space. Some forms of digital marketing include:

A digital marketing agency should be able to handle all aspects of your digital marketing needs.

Their services should cover website design and development, paid advertising (PPC, CPM, retargeting), search engine optimization, social media marketing, content creation, online lead generation, online brand development and management, media campaigns, video, email marketing, mobile campaigns and ROI assessments.

While a digital marketing agency should have expertise in all areas of digital marketing, most tend to specialize in a specific area of digital marketing or focus on a particular industry. The range of digital marketing activities are extensive, and each requires a specific skill set and level of experience.

It might be a good idea to determine what your digital marketing objectives and strategy are first and then hire an agency who specializes in channels that fit your strategy.

For example, if you are looking to build a niche authority website to position yourself as a thought leader and expert in a specific field, you would want an agency experienced in content marketing and search engine optimization.

If your objective is to create awareness in a short period, you would want to hire a paid advertising specialist with a focus on social media marketing and influencer marketing.

[1]The Ultimate Guide to Digital Marketing“, (retrieved Feb 2020). Digital Marketer

Digital Marketing Agency | Evolve & Adapt

DIGITAL MARKETING AGENCY VS DIGITAL MARKETING CONSULTANT IN SINGAPORE

If you are unsure of your strategy or you have an in-house team of marketers but require direction and training in digital marketing, you may instead want to hire a digital marketing consultant.

The primary difference between a consultant and an agency is that a consultant identifies a need, while an agency fulfils a need.

A consultant develops a digital marketing strategy that complements your overall business strategy while an agency executes the implementation of digital marketing tactics that is determined by the strategy.

For example, Evolve & Adapt is a certified hybrid marketing consultant in Singapore that helps clients develop a digital marketing strategy that aligns directly with their revenue targets, digital marketing objectives, long-term vision, ethics and business goals of an organization. We map out a client’s customer’s digital journey, identify and optimize their digital assets for high conversion based on marketing objectives.

Basically, we help companies figure if, why, and what they need from digital marketing. Digital is not a strategy, and a strategy is not just going digital, for the sake of going digital.

While we do most of the strategic work when it comes to tactical execution of content writing and paid advertising campaigns, we will recommend an agency to execute the day-to-day implementation.

When working with a third-party service provider, think about your needs and objectives before engaging the agency or consultant. It is essential to know what forms of digital marketing fits in your business’ marketing mix before you start engaging in any digital marketing activity.

ENTERPRISE DEVELOPMENT GRANT FOR DIGITAL MARKETING CONSULTANT IN SINGAPORE

If you are a Singapore company, one benefit of working with a digital marketing consultant in Singapore that is a certified management consultant, is that you can tap on the Enterprise Development Grant (EDG).

The EDG, or sometimes erroneously referred to the EDG grant, can be used to help offset consultancy-related costs (SMEs up to 70%; non-SMEs up to 50% of qualified costs).

The EDG Singapore grant funds qualifying project costs namely third party consultancy fees, software and equipment, and internal manpower cost.

As announced at Supplementary Budget 2020, the maximum support level will be raised to 80% till to end of December 2020. 

For enterprises that are most severely impacted by COVID-19, the maximum support level may be raised to 90% on a case-by-case basis.

You can read more about hiring an EDG-certified digital marketing consultant in Singapore here.

J C Sum

J C Sum is a certified management consultant (TR 43:2015), an American Marketing Association Professional Certified Marketer (PCM®) in marketing management as well as a certified digital marketing strategist (SSG-WSQ accredited) with 11 years of experience specializing in search engine optimization, content marketing and analytics. He is the author of "Evolve, Adapt or Collapse" and has been featured on The Straits Times, Business Times, Channel News Asia, The Edge Singapore, CNA938 and Money FM 89.3.

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