In today’s digital landscape, creating high-quality SEO content is essential for both search engine rankings and content marketing success. SEO refers to search engine optimisation.
Well-optimised SEO content ensures that your website appears prominently in search results, driving organic traffic and increasing brand visibility.
Content marketing contributes heavily to the first two stages of your marketing sales funnel: ‘awareness’ and ‘consideration’.
Different content strategies are designed for each stage of the funnel. Images, photos and short videos effectively raise awareness for a brand or product. Detailed blog articles, long-form videos, webinars and comparison infographics can educate and influence customers to purchase your product over others.
Note: This blog post was updated from an article first published on 11 Apr 2020.
In practice, content marketing works together with other digital marketing channels such as search, paid advertising and social media for attracting, engaging, communicating with and selling to prospects and customers.
But most importantly, content is essential to SEO efforts by generating natural inbound links and building up good content on your website that gets found in search engines.
LEVERAGING AI FOR SEO CONTENT
The rise of artificial intelligence (AI) is transforming the way marketers approach SEO content creation, making it faster, more efficient, and data-driven. By harnessing AI-powered tools, businesses can produce high-quality, optimised content that ranks well in search engines while engaging their audience.
Many marketers are incorporating AI tools into their content strategies, for example:
- 62% use AI for brainstorming new topics.
- 53% for summarising content.
- 44% for drafting content.
- 41% for optimising content.
AI-Powered Keyword Research and Topic Discovery
AI tools like SEMrush, Ahrefs, and ChatGPT analyse search trends, user intent, and competition to suggest the most relevant keywords and topics. Marketers can use AI to:
- Identify high-impact keywords with strong search volume and low competition.
- Discover content gaps and trending topics in their niche.
- Generate long-tail keyword variations to capture specific user queries.
AI-Generated Content Drafting
AI-driven writing assistants, such as OpenAI’s ChatGPT, Jasper, and Copy.ai, help marketers:
- Create SEO-friendly content outlines with optimised subheadings.
- Draft engaging and structured blog posts, product descriptions, and landing pages.
- Maintain consistency in tone and brand voice across different content types.
Content Optimisation for Search Engines
AI can refine and enhance existing content by:
- Suggesting semantic keywords to improve search engine relevance.
- Analysing competitor content and providing recommendations for improvement.
- Enhancing readability, structure, and formatting to boost dwell time and engagement.
Personalisation and Audience Targeting
AI helps marketers create hyper-personalised content by:
- Analysing user behaviour and preferences to tailor messaging.
- Generating dynamic content variations based on geolocation, interests, and search history.
- A/B testing different content elements to maximise conversions.
AI-Powered Content Distribution and Performance Analysis
Beyond content creation, AI also optimises content distribution by:
- Automating social media posting and scheduling for maximum reach.
- Using predictive analytics to determine the best times to publish content.
- Measuring performance through real-time analytics and providing data-driven recommendations for improvement.
EXAMPLES OF SEO CONTENT FOR CONTENT MARKETING
Examples of popular content that you can create, share and market include:
Infographics & Slides
These are generally long, vertical graphics that include statistics, charts, graphs, and other information.
If you have graphic design skills, you can create your own infographics. Or use a design tool like Canva that can provide templates and suggestions. If not, you can engage a professional infographic design house, although that can be expensive.
Below is an example of an infographic that Evolve & Adapt created to help businesses understand the importance of crafting brand and marketing strategy before spending resources on marketing tactics and campaigns.
Images/ Photos
Original photos, photoshopped images, drawings or computer-generated images can work standalone but are best paired with text content. You can collaborate with photographers or designers to feature their work. Be sure to credit them and do not use copyrighted images without permission.
Blog Articles
Long-form text posts of 500 words and above, coupled with relevant images, can be very effective in building credibility on a specific subject. These can include how-to articles, comparison studies, reports and aggregation of content into a single resource. Read this post on how to write a business blog for maximum marketing results.
Videos, Podcasts & Webinars
Recorded or live multimedia content using video and audio is very popular and there is a growing demand for such content in the digitally evolving world, especially on mobile devices.
Interactive video platforms and software also allow you to have live chats with viewers or engage in real-time comments exchange. The great thing about this content is that you can repurpose it in several different forms. For example, you can convert a video into an audio file for a podcast, and transcribe the audio into several blog articles. You can also design infographics to highlight the key points.
Books
Books can form a solid foundation for SEO content marketing strategy and campaigns. Writing a book is also probably still the best form of content to build credibility on a subject matter.
A well-written book with original perspectives demonstrates you are an authority on the subject and drives traffic to your website from people who review and discuss your book. You can also take extracts from the book to create blog articles on your website or record video or audio discussions on specific chapters.
Being an author can also bring you both online and offline opportunities in the form of PR interviews, guest article contributions, and speaking at live and digital events.
The Future of AI in SEO Content Creation
As AI continues to evolve, its role in SEO content marketing will only grow. Marketers who embrace AI-driven tools will gain a competitive edge, ensuring their content is not only high-quality and engaging but also optimised for search visibility and user intent.
By integrating AI into their SEO strategy, businesses can streamline workflows, enhance content quality, and drive sustainable organic growth in the digital marketplace.
