In this video, certified management consultant, J C Sum, discusses the concept of Jack Trout and Al Ries, Positioning, and how it can apply to business and individuals at the workplace.
Positioning for Business and the Workplace
- Post author:J C Sum
- Post published:May 13, 2020
- Post category:Marketing Strategy / Videos
- Post comments:0 Comments
J C Sum
J C Sum is a certified management consultant (TR 43:2015), an American Marketing Association Professional Certified Marketer (PCM®) in marketing management as well as a certified digital marketing strategist (SSG-WSQ accredited) with 12 years of experience specializing in search engine optimization, content marketing, and analytics. J C holds a Bachelor of Arts from National University of Singapore and is the author of "Evolve, Adapt or Collapse". He has been featured on The Straits Times, Business Times, Channel News Asia, The Edge Singapore, CNA938, and Money FM 89.3.