One Eye Deer EP 17: Invest in Yourself Through Reskilling and Upskilling

In “EP 17: Invest in Yourself Through Reskilling and Upskilling” of the “One Eye Deer” Podcast, we learn how you can upgrade your career and yourself by upskilling and reskilling.

As an employee, the value you bring to the organisation is the ability to perform tasks in your role well and help the organisation be profitable.

Invest in Yourself Through Reskilling and Upskilling by J C Sum | Evolve & Adapt Singapore

Differentiated value is the additional value that an employee can bring to the table which benefits an organisation, regardless of whether that benefit is directly related to their role. The benefit can also be tangible or intangible.

If there are two employees in an organisation who are up for a promotion or raise, if all things being equal, the employee who offers more differentiated value will likely be rewarded.

One way to increase your differentiated value is to invest in yourself through learning and training. You are never too young or old or experienced to invest in your learning.

In fact, in today’s market you honestly have no choice. And the simple reason is, the world is changing too fast.

Even if you develop your skills and grow your experience, they may become outdated or obsolete as new technology is invented and new methods are formulated. W

So how can you apply your skills in the current market that will keep you relevant and valuable?

Join certified marketing management consultant, J C Sum, as he discusses further on ways you can upskill and reskill in today’s market.


01:00 Value you bring as an employee.

01:38 One way to increase differentiated value as an employee.

03:47 How can you invest in yourself?

08:06 Upskill or reskill?

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About One Eye Deer:

The One Eye Deer podcast is produced by Evolve & Adapt, an award-winning strategy & digital consulting firm based in Singapore and Malaysia.

If you are looking to build your brand and generate massive leads and sales, book a marketing consulting call at


The name of the podcast was inspired by the riddle:

What do you call a blind deer?

No eye deer.

Since the podcast explores one marketing idea each episode, it features “one idea” (one eye deer).

The podcast is more than 2 years in the making. The idea of a podcast was first conceived in early 2020. It took shape as “One Eye Deer” in Feb 2021 and finally launched 13 months later.


The “One Eye Deer” mascot was designed by Eugina Lee (IG : lee.eugina) based on the concept developed by J C Sum.


One Eye Deer theme performed and produced by Darren Teh, An Honest Mistake.

Adapted from “Do-Re-Mi”, “The Sound of Music”. 1959 Rodgers and Hammerstein.

J C Sum

J C Sum is a certified management consultant (TR 43:2015), an American Marketing Association Professional Certified Marketer (PCM®) in marketing management as well as a certified digital marketing strategist (SSG-WSQ accredited) with 12 years of experience specializing in search engine optimization, content marketing, and analytics. J C holds a Bachelor of Arts from National University of Singapore and is the author of "Evolve, Adapt or Collapse". He has been featured on The Straits Times, Business Times, Channel News Asia, The Edge Singapore, CNA938, and Money FM 89.3.