One Eye Deer EP 3: How Scammers Use Digital Marketing in Scams

In “EP 3: How Scammers Use Digital Marketing in Scams” of the “One Eye Deer” Podcast, learn how scammers use digital marketing tactics to scam people online.

Online scams have been on the rise and scammers are becoming much more sophisticated in the execution and methodology of their scams. They are using technology and digital marketing tactics to bait and lure unsuspecting victims into phishing scams.

In this episode, certified marketing management consultant J C Sum, will breakdown how these scams work, share the digital marketing methodology behind the scams and offer 6 tips to protect yourself from being scammed.

Scammers are using all forms of digital marketing to try to scam people. I’m sure you have seen shady ads, social media posts, videos and emails that seem suspicious.

So how can you protect yourself and prevent yourself from being scammed online?

Here is one tip from this episode of One Eye Deer.

If you have to visit a website specifically to check am online account or make changes to your settings, never click through a link in a text message, WhatsApp message, direct message, private message or email.

This includes links for logging into your bank accounts, Google accounts, social media accounts or even sites like Netflix, Amazon, eBay or Shopee.

Always go to your Internet browser and type in the website address or URL directly in the address bar. That is the bar right at the top of your Internet browser such as Chrome, Safari or Edge.

If you do not know the website address, do a Google search but once again type in the URL directly instead of clicking a link to be safe.

YouTube Channels on Online Scams


00:43 How a victim was cheated of S$20k in a Google Ads bank scam.

05:18 How Google search ads work.

06:47 How Search engine optimization or SEO was used in the scam.

09:25 Ways to protect yourself from being scammed online.

17:11 One general rule to avoid 99% of the scams out there.

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About One Eye Deer:

The One Eye Deer podcast is produced by Evolve & Adapt, an award-winning strategy & digital consulting firm based in Singapore and Malaysia.

If you are looking to build your brand and generate massive leads and sales, book a marketing consulting call at


The name of the podcast was inspired by the riddle:

What do you call a blind deer?

No eye deer.

Since the podcast explores one marketing idea each episode, it features “one idea” (one eye deer).

The podcast is more than 2 years in the making. The idea of a podcast was first conceived in early 2020. It took shape as “One Eye Deer” in Feb 2021 and finally launched 13 months later.


The “One Eye Deer” mascot was designed by Eugina Lee (IG : lee.eugina) based on the concept developed by J C Sum.


One Eye Deer theme performed and produced by Darren Teh, An Honest Mistake.

Adapted from “Do-Re-Mi”, “The Sound of Music”. 1959 Rodgers and Hammerstein.

J C Sum

J C Sum is a certified management consultant (TR 43:2015), an American Marketing Association Professional Certified Marketer (PCM®) in marketing management as well as a certified digital marketing strategist (SSG-WSQ accredited) with 12 years of experience specializing in search engine optimization, content marketing, and analytics. J C holds a Bachelor of Arts from National University of Singapore and is the author of "Evolve, Adapt or Collapse". He has been featured on The Straits Times, Business Times, Channel News Asia, The Edge Singapore, CNA938, and Money FM 89.3.

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