Top 6 SEO Trends for E-Commerce Websites You Need to Know

Search Engine Optimisation (SEO) serves as the mainstay digital marketing strategy for any business with an online presence. It is the process of optimising your website to make it rank higher on search engine result pages (SERPs), thereby increasing its visibility and organic reach.

In a highly competitive market like e-commerce, SEO has become increasingly important for driving traffic and sales. For an e-commerce website, latest SEO trends for local and global audiences and the right mix of SEO strategies can help you attract the right kind of visitors, convert them into customers and boost your sales.

SEO Trends for E-commerce Websites | Evolve & Adapt

If you are looking to optimise your e-commerce website for better SEO results, here are some of the top trends that you need to be aware of.

1. Increased Focus on User Experience

User experience, or UX, is one of the most important aspects of SEO. It encompasses everything from the design of your website to the way users interact with your content. Good UX can help improve your website’s rankings, while bad UX can hurt them.

Hence, you can say that one of the main reasons user experience is so important for e-commerce websites is because it can directly impact your conversion rates. If users have a positive experience on your website, they are more likely to make a purchase. Nonetheless, there is more to conversion, and that is—being the advocate for your brand. People who find a good user experience while surfing through your website are more likely to share it with their friends and family members, which, ultimately, brings more customers towards your brand.

There are a number of things you can do to improve your e-commerce website’s user experience, such as making sure your website is mobile-friendly, optimising your web pages for speed and making sure your website is easy to navigate. Once you have taken care of your website’s UX, you will soon notice a rise in quality engagement.

SEO trend for Great User Experience | Evolve & Adapt

2. Core Web Vitals

One of the most important aspects of SEO for e-commerce websites is ensuring that the website’s core web vitals are in order. Core Web Vitals is a set of performance metrics that indicate the health of a website. These metrics help you to track the overall performance of your website and identify potential issues that need to be addressed. The core web vitals include response time, interactivity and visual stability.

There are a few different ways to improve your core web vitals. First, you can optimise your website for speed. This includes things like reducing the size of your images and using caching to improve loading times. You can also improve your mobile-friendliness by making sure that your website is responsive and that your pages load quickly on mobile devices.

There are a few core web vitals that all websites should have in order to be considered attractive. The first is a well-designed and user-friendly layout. Your website should be easy to navigate, with clear and concise text that is easy to read. The second is quality content. Your website should be full of helpful, informative, and well-written articles that provide value to your visitors.

Finally, your website should be fast and responsive. Visitors should be able to load your pages quickly and easily, without having to wait for slow loading times. If you can improve your website in these three areas, you will likely see a significant increase in traffic and engagement.

As of 2022, the requirements of core web vitals must be met if you want to boost the performance of your website. If you want your e-commerce website to rank on the top page for terms related to the products or services you offer, make sure core web vitals are a significant part of your SEO Strategy.

3. Mobile-First Indexing

Mobile-first indexing is the process of Google ranking a website based on the mobile version of the site, rather than the desktop version. This is important for e-commerce websites because more and more people are using their mobile devices to shop online. By making sure your website is optimised for mobile devices, you can ensure that your customers have a positive experience on your site and are more likely to purchase your products or services.

There are a few things you can do to make sure your website is ready for mobile-first indexing:

    • Make sure your website is responsive, meaning it automatically adjusts to fit the screen size of the device it is being viewed on.
    • Use a mobile-friendly theme or design for your website.
    • Optimise your images for mobile devices by making sure they are the right size and format.
    • Make sure your website loads quickly on mobile devices.
    • Use Google Search Console to test how your website looks on different types of devices and make sure it is indexed correctly.

By following these steps, you can ensure that your website is ready for mobile-first indexing and will provide a positive experience for your mobile customers.

Mobile-first Indexing for E-commerce Website | Evolve & Adapt

4. Increased Use of Video Content

Another notable trend in content marketing is the increased use of video content. Video allows marketers to tell a story in a more engaging and visually appealing way, and audiences are increasingly receptive to this type of content.

As social media platforms continue to grow in popularity, so does the use of video content. More and more brands are using videos to reach their target audiences, and this trend is only likely to continue in the coming years.

Some brands are even experimenting with live-streaming content, which can be a great way to engage with fans and followers in real-time. If you are not already using videos of your products on your e-commerce website, now is the time to start. Including a video on your website can be a great way to show off your products in a more interactive and engaging way, which will, eventually, help increase conversion rates.

For a more important SEO purpose, high-quality videos can be used for building backlinks to your e-commerce website, which is important for Google to rank your website faster and show you as an authoritative site. So make sure to create high-quality, useful videos, so other bloggers and website owners link their websites to you.

5. Voice Search Optimisation

Besides video content, voice search is another SEO tool that e-commerce businesses should start to utilise. With the rise of digital assistants such as Amazon Alexa and Google Home, more and more people are using voice search on a daily basis.

As voice search becomes more popular, it’s important for brands to optimise their website for this trend. This means including long-tail keywords that are more likely to be used in a voice search. If you’re not sure how to optimise your e-commerce website for voice search, our team of experts can help. We can carry out an audit of your website and make recommendations on how you can improve your voice search optimisation.

Voice Search for E-commerce Websites | Evolve & Adapt

6. Increased Focus on Google E-A-T

Google’s E-A-T guidelines were first introduced in 2014 as part of the company’s Quality Raters Guidelines. E-A-T stands for “Expertise, Authoritativeness, and Trustworthiness” and refers to the quality of the content on a website. Google has said that they use these guidelines to help them understand which websites are offering high-quality content and which ones are not.

In 2021, there is an increased focus on Google E-A-T. This is because Google has made a number of changes to its algorithms that have put more emphasis on quality content. In particular, Google has been cracking down on low-quality content and has been rewarding websites that offer high-quality, expert content.

One of the best ways to ensure that your website offers high-quality content is to focus on Google E-A-T. Here are some tips for doing so:

    • Make sure your content is well researched and expertly written.
    • Ensure it is accurate and up to date.
    • Make sure your content is trustworthy, authoritative and credible.
    • Make sure your content is original and unique.
    • Promote your content through social media and other channels.

By following these tips, you can ensure that your website offers high-quality content that will be rewarded by Google. In turn, this can help to improve your website’s ranking and visibility in search results.


SEO is constantly changing and evolving. If you want to stay ahead of your competition, it’s important that you keep up with the latest trends and tools. Working with an SEO expert can help make sure you have access to the most current information and strategies. Plus, they can help you implement any changes or updates quickly and effectively.

As the leading SEO consulting company in Singapore, Evolve & Adapt, with its years of knowledge and experience in digital marketing, can help you stay on top of the latest SEO trends. Contact us today to learn more about how we can help you grow your business online.

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J C Sum

J C Sum is a certified management consultant (TR 43:2015), an American Marketing Association Professional Certified Marketer (PCM®) in marketing management as well as a certified digital marketing strategist (SSG-WSQ accredited) with 12 years of experience specializing in search engine optimization, content marketing, and analytics. J C holds a Bachelor of Arts from National University of Singapore and is the author of "Evolve, Adapt or Collapse". He has been featured on The Straits Times, Business Times, Channel News Asia, The Edge Singapore, CNA938, and Money FM 89.3.