Podcasts are audio or video recordings that are distributed over the Internet. They are typically short (less than 30 minutes) and usually free. In the Asia-Pacific region, podcasts have been increasingly gaining traction as more and more people are using smartphones and Internet access has been easier to obtain.
There are now thousands of podcasts covering a wide range of topics, including business.
Business podcasts are great for learning new skills or gaining inspiration from successful entrepreneurs. They also provide valuable information and insights into current events and allow listeners to hear directly from experts who share their knowledge and experience.
Many companies now produce their own podcasts to educate employees, share company culture and promote brand awareness. So you would not want to miss out on this trend!
Why Are Business Podcasts A Useful Learning Tool?
Here are the reasons why business podcasts are great for learning:
Learn New Skills
As mentioned earlier, when it comes to learning new skills or improving existing ones, podcasts are one of the best ways to go about. They can be listened to at any time, anywhere, and they do not require much effort. Plus, there is no better way to get inspired by other people’s experiences than listening to them talk about their successes and failures.
Podcasts are also an excellent medium for teaching others. For example, you can record yourself talking through your favourite topic and then distribute this as a podcast. This is especially useful if you are looking to become a teacher in your area of business expertise.
Provide Valuable Information & Insights
There are many different types of podcasts available, but most fall under two categories – educational and informational. These include podcasts on specific subjects, including business topics.
Educational podcasts cover topics like how to do something and what to look out for when pursuing it or solving problems. For example, you could download a podcast on specific business topics where you will find advice on starting one.
Informational podcasts provide tips, tricks and techniques to help you achieve your goals. For example, you may find a podcast called “The Ultimate Guide to Starting Your Own Blog.” It covers everything from choosing a niche to finding a domain name, publishing content, monetising your site and more.
As well as teaching you new skills, these podcasts will give you invaluable insight into current affairs. If you are interested in politics, economics or social issues, you can find podcasts that discuss those topics.
Gain Inspiration & New Ideas
If you are looking for inspiration or new ideas, podcasts can be a great way to get them. They have become increasingly popular with people who want to learn something new, whether they are learning about a specific topic or just getting inspired by other people’s stories.
Business podcasts can give you a real-life view of what it takes to succeed in today’s competitive world. Listening to these shows will help you gain insight into how other people think, act and behave. This helps you understand yourself better and develop your personal style.
Can Be Played on Any Devices
If you have a smartphone or tablet, you can listen to podcasts on the go. Many podcast apps even allow you to subscribe to multiple podcasts at once. So whether you prefer to listen to podcasts while commuting, exercising, cooking dinner or doing chores around the house, you can always catch up with your favourites wherever you are.
Podcasts can also be played on desktop computers. Most web browsers support downloading audio files, so you can easily access your favourite podcasts without using a separate app.
Business Podcasts Help Build Relationships
Most businesses produce their podcasts because they know that customers love hearing from real people who are passionate about what they do. When you start creating your own business podcasts, you will quickly discover that people really enjoy hearing from you.
This means that you can build relationships and establish trust with your audience. People are more likely to buy from brands they feel connected to, making podcasts a great way to create lasting customer loyalty.
Accommodate Various Learning Styles
Podcasts are audio or video recordings of someone speaking about a topic. Anyone can record them, but they are typically produced by professionals who have particular expertise in their field. Podcasts are often created for educational purposes, such as teaching people how to do something new or explaining concepts in a way that makes them easier to understand.
For business podcasts, it is essential to consider how best to cater for each individual listener. For example, some people learn better through visual aids, while others need to hear things explained verbally.
Better Access To Learning Content
Podcasts provide better access to learning content because they allow users to listen to audio content while doing other things such as driving, exercising, working out, cooking, etc. This will enable them to learn at their own pace and when they want. They also do not need to be connected to the Internet to listen to podcasts.
They can be produced anywhere at any time. As such, podcasts have become one of the best ways to access information online.
Top Business & Marketing Podcasts You Should Listen To
If you are looking for podcasts about business or marketing, there are many great ones out there. Here are some of the best business podcasts that we recommend.
Everyone Hates Marketers
This podcast is hosted by Louis Grenier, whereby he interviews marketers and entrepreneurs who pursue proper marketing strategies. He also provided tips on getting more traffic to your website, more leads, sales and long-term profits through his no-fluff, actionable marketing tips
The How of Business
The How of Business podcast teaches you about launching, operating, expanding and selling small businesses. However, despite the straightforward style towards approaching business topics, this business podcast has a fantastic amount of knowledge and experience behind it, including taking complex topics into consideration like tax strategies.
Theology of Business
If you are an aspiring business owner or a student who is pursuing entrepreneurship, then the Theology of Business podcast will help you get started. It provides practical advice on starting your own business and helps you achieve success.
The Tim Ferriss Show
This podcast was created by entrepreneur and author Tim Ferris. He interviews people about their lives and careers in an effort to help them become more productive and successful. In addition, he shares stories about his life and career as an entrepreneur.
This Old Marketing
Founded by Joe Pulizzi and Robert Rose, this podcast covers all aspects of content marketing, including the latest content marketing trends and techniques you can implement to attract more potential audiences and improve your business.
One Eye Deer
Last but not least, we at Evolve & Adapt are hosting a podcast called “One Eye Deer”. Each episode of the “One Eye Deer” Podcast explores one powerful marketing idea to help business owners, entrepreneurs, salespeople, marketers and working professionals grow their businesses and careers.
Hosted by J C Sum, a certified marketing management consultant, he shares stories from his 25 years of experience in marketing and his current role as a strategy consultant working with a wide variety of businesses. He also shares how he built a 7-figure consulting firm within two years.
Check out our latest episodes below:
- EP 1: The Secret to Marketing Anything
- EP 2: When to Ask for More Money
- EP 3: How Scammers Use Digital Marketing in Scams
- EP 4: Why did “Ah Girls Go Army” the Movie Make $2.5mil
- EP 5: Does FOMO Marketing Work on You
- EP 6: How to Build a Million-Dollar Business
- EP 7: Brand an Idea in One Sentence to Sell It
- EP 8: What Brazilian Jiu-jitsu Can Teach You About Making Money
- EP 9: Is the Customer King
- EP 10: Good Product vs Good Marketing
- EP 11: You Must Spend Money to Make Money
- EP 12: The 5-Second Rule in Marketing
Do not forget to subscribe to our podcast on Apple Podcasts, Spotify, Google Podcasts or any of your favourite podcast apps, so you don’t miss our upcoming episodes!