One Eye Deer EP 2: When to Ask for More Money

In “EP 2: When to Ask for More Money” of the “One Eye Deer” Podcast, learn when is the right time to ask for more money.

For an employee, it means asking or negotiating for a raise. And for a business owner, it is when to raise the selling price of a product or service.

Join certified marketing management consultant, J C Sum, as he discusses how you can get the increase in money that you feel you deserve.P

Before thinking about when you should ask for more money, I suggest reframing the question and instead ask “why do you deserve to ask for more money?”

In a story shared in the episode, an employee who felt she deserved a raise because she put in a certain amount of time and should be compensated for having spent.

However, time spent is not a good measurement of value, especially from the employer’s point of view.

Unless you have a job where the value is time-based such as maybe a security guard who must be on duty for a certain number of hours a day or some very low-level manual work where number of hours equates to output, most jobs in today’s economy do not measure value by time spent. Value is instead derived from the quality of work, expertise, productivity, efficiency or contribution to the organisation.

Most modern employers do not value employees just because they put in the time required. Maybe traditional employers do as I know some who need to see their staff physically working to feel they are contributing.

But the reality today is most modern employers value actual contributions to the company. Regardless of whether you are a profit driver or a cost centre. Profit drivers are roles that have a direct impact on revenue such as business development, sales or marketing. Cost centres refer to internal functions that support a business or are operational roles.

Essentially, if you solve problems and don’t contribute to problems, you will be valued, regardless of the time you put in.


00:43 Three stories on asking for more money.

04:50 Asking for more money isn’t just about time spent.

06:07 What modern employers value in an employee.

08:15 Actionable ideas to position yourself for a raise as an employee.

10:49 Raising your price and value as an entrepreneur or business owner.

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About One Eye Deer:

The One Eye Deer podcast is produced by Evolve & Adapt, an award-winning strategy & digital consulting firm based in Singapore and Malaysia.

If you are looking to build your brand and generate massive leads and sales, book a marketing consulting call at


The name of the podcast was inspired by the riddle:

What do you call a blind deer?

No eye deer.

Since the podcast explores one marketing idea each episode, it features “one idea” (one eye deer).

The podcast is more than 2 years in the making. The idea of a podcast was first conceived in early 2020. It took shape as “One Eye Deer” in Feb 2021 and finally launched 13 months later.


The “One Eye Deer” mascot was designed by Eugina Lee (IG : lee.eugina) based on the concept developed by J C Sum.


One Eye Deer theme performed and produced by Darren Teh, An Honest Mistake.

Adapted from “Do-Re-Mi”, “The Sound of Music”. 1959 Rodgers and Hammerstein.

J C Sum

J C Sum is a certified management consultant (TR 43:2015), an American Marketing Association Professional Certified Marketer (PCM®) in marketing management as well as a certified digital marketing strategist (SSG-WSQ accredited) with 12 years of experience specializing in search engine optimization, content marketing, and analytics. J C holds a Bachelor of Arts from National University of Singapore and is the author of "Evolve, Adapt or Collapse". He has been featured on The Straits Times, Business Times, Channel News Asia, The Edge Singapore, CNA938, and Money FM 89.3.