Welcome to the Evolve & Adapt blog where we share hybrid marketing insights covering marketing strategy, digital marketing and useful information for business owners, marketers and entrepreneurs.
Benjamin Franklin outlined one of the simplest and most effective marketing methods in history:
Simple right? Well, simple in concept but much tougher in practice. For a business, creating an awesome product that is worth writing about is not always enough. You must often also be able to market and sell the product, communicate directly to and engage your customers, and somehow be consistently innovative in all aspects of your business.
Adding to the difficulty is the changes within the company or from external forces that can create challenges or opportunities for businesses. However, depending on how companies react to these drivers, these changes may help them progress, or they may tear them apart. Change is inevitable, but progress is not, which is why businesses fail to evolve, adapt and sometimes collapse.
Technological disruption has fundamentally changed industries and how businesses produce, distribute and operate. The digitally evolving world has also changed the way customers buy and in turn, changed the way entrepreneurs, business owners and marketers sell to their customers.
Based in Singapore, Evolve & Adapt is a certified Singapore management consultant that specialises in hybrid marketing training and consulting. Through these articles, we share our experience and thoughts on bottom line drive marketing strategies in a digitally evolving world.
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