Strategy & Digital Marketing Workshops for Singapore Business Federation

Evolve & Adapt is excited to announce that we will be working with Singapore Business Federation to train Singapore companies in our digital marketing strategy, digital lead generation tactics and market research approach and methodology as part of their workshop programs for local businesses.


Since our inception, Evolve & Adapt has been providing training in marketing strategy and digital marketing in both offline and online workshops. Even before the pandemic, we were strong advocates of online training and conducting workshops remotely.

The workshops for Singapore Business Federation (SBF) will be conducted by Evolve & Adapt strategy consultant, J C Sum. Three workshops have been planned for in May/ June 2021.

The workshops are available to both SBF members and non-members.

Participants who will benefit from the workshops include:

    • Business Owners
    • Sales Directors, Managers and Executives
    • Marketing Directors, Managers and Executives
    • Business Development Directors, Managers and Executives

Learn more about and book the workshops below.


Digital Marketing For International Market Access

27 May 2021, Thurs, 9.30am to 5.30pm

Participants will learn the essential overview of digital marketing and discover how businesses can leverage online marketing to gain access to international markets efficiently and cost-effectively.

After the workshop, participants will learn:

    • The different aspects of digital marketing.
    • How to use online tools to conduct feasibility & viability research into international markets.
    • How to develop a digital marketing plan that fits their business.
    • How to get started with digital marketing.

Click here to view the course outline and book a place.

International Market Research For Business Intelligence & Strategy Planning

15 Jun 2021, Tues, 2.00pm to 5.30pm

Participants will learn the importance of market research and how to conduct market research for strategic planning step-by-step in the digital age. They will also learn how to use free digital tools for effective and efficient market research.

After the workshop, participants will learn:

    • The importance and benefits of market research.
    • The different aspects of market research.
    • Where to find research data.
    • How to conduct market research.
    • How to use digital tools for market research.

Click here to view the course outline and book a place.

Digital Lead Generation & Sales Conversion For International Markets

24 Jun 2021, Thurs, 9.30am to 5.30pm

Participants will learn specific online tools to increase brand awareness, generate leads and sell to overseas customers and clients in the digital age. These tools and tactics will help businesses save time and money when embarking on internationalisation efforts.

After the workshop, participants will learn:

    • The different stages of the customer journey in the digital age and how to apply it to their business for internationalization efforts.
    • How to use different digital lead generation tactics to generate leads and sales from overseas markets.
    • How to use Zoom to make sales pitches and presentations effectively.

Click here to view the course outline and book a place.

J C Sum

J C Sum is a certified management consultant (TR 43:2015), an American Marketing Association Professional Certified Marketer (PCM®) in marketing management as well as a certified digital marketing strategist (SSG-WSQ accredited) with 11 years of experience specializing in search engine optimization, content marketing and analytics. He is the author of "Evolve, Adapt or Collapse" and has been featured on The Straits Times, Business Times, Channel News Asia, The Edge Singapore, CNA938 and Money FM 89.3.

Leave a Reply