Strategy & Digital Marketing Workshops for Singapore Business Federation (Updated 31 May 2021)

Evolve & Adapt is excited to announce that we will be working with Singapore Business Federation to train Singapore companies in our digital marketing strategy, digital lead generation tactics and market research approach and methodology as part of their workshop programs for local businesses.


Since our inception, Evolve & Adapt has been providing training in marketing strategy and digital marketing in both offline and online workshops. Even before the pandemic, we were strong advocates of online training and conducting workshops remotely.

The workshops for Singapore Business Federation (SBF) will be conducted by Evolve & Adapt strategy consultant, J C Sum. Three workshops have been planned for in May/ June 2021.

The workshops are available to both SBF members and non-members.

Participants who will benefit from the workshops include:

    • Business Owners
    • Sales Directors, Managers and Executives
    • Marketing Directors, Managers and Executives
    • Business Development Directors, Managers and Executives

Learn more about and book the workshops below.


Digital Marketing For International Market Access

27 May 2021, Thurs, 9.30am to 5.30pm

Participants will learn the essential overview of digital marketing and discover how businesses can leverage online marketing to gain access to international markets efficiently and cost-effectively.

After the workshop, participants will learn:

    • The different aspects of digital marketing.
    • How to use online tools to conduct feasibility & viability research into international markets.
    • How to develop a digital marketing plan that fits their business.
    • How to get started with digital marketing.

Click here to view the course outline and book a place.

International Market Research For Business Intelligence & Strategy Planning

15 Jun 2021, Tues, 2.00pm to 5.30pm

Participants will learn the importance of market research and how to conduct market research for strategic planning step-by-step in the digital age. They will also learn how to use free digital tools for effective and efficient market research.

After the workshop, participants will learn:

    • The importance and benefits of market research.
    • The different aspects of market research.
    • Where to find research data.
    • How to conduct market research.
    • How to use digital tools for market research.

Click here to view the course outline and book a place.

Digital Lead Generation & Sales Conversion For International Markets

24 Jun 2021, Thurs, 9.30am to 5.30pm

Participants will learn specific online tools to increase brand awareness, generate leads and sell to overseas customers and clients in the digital age. These tools and tactics will help businesses save time and money when embarking on internationalisation efforts.

After the workshop, participants will learn:

    • The different stages of the customer journey in the digital age and how to apply it to their business for internationalization efforts.
    • How to use different digital lead generation tactics to generate leads and sales from overseas markets.
    • How to use Zoom to make sales pitches and presentations effectively.

Click here to view the course outline and book a place.

Practical Marketing Analytics for Business Global Success

15 Jul 2021, Thurs, 9.30am to 5.30pm

The benefit of business in the digital economy is the availability of big data to make informed business decisions.

In this hands-on training programme, participants will learn how to use data analytic platforms to analyse and interpret website data and metrics. They will then be taught how to use the data to optimise marketing activities to improve lead generation and sales conversion.

After the workshop, participants will learn:

    • How to use data to improve lead generation & sales conversion
    • How to set up data analytics
    • Essential digital marketing metrics that impact business
    • How to interpret and analyse web data & metrics correctly

Booking info coming soon.

Social Media & Content Marketing to Reach Global Markets

22 & 29 Jul 2021, Thurs, 9.30am to 5.30pm

(2-day workshop)

This is a practical hands-on 2-day workshop where participants will learn the basics of content marketing and social media marketing for brand building and lead generation. Participants will be introduced to content marketing, the types of content to create, and how to create & promote the content as part of an inbound marketing strategy to build a brand and generate leads.

They will also be taught how to use the three essential social media platforms for businesses – Facebook, Instagram, and LinkedIn. They will learn how get the most out of organic social media marketing as well as receive coaching on how to set up paid ads for the three platforms.

After the workshop, participants will learn:

    • How to create social content and authoritative content

    • How to plan social sharing & content marketing schedules

    • Important & useful features of Facebook, Instagram, and LinkedIn

    • How to set up paid ad campaigns for Facebook, Instagram, and LinkedIn

    • How to interpret essential data analytics

    • How to optimise social media marketing

Booking info coming soon.

J C Sum

J C Sum is a certified management consultant (TR 43:2015), an American Marketing Association Professional Certified Marketer (PCM®) in marketing management as well as a certified digital marketing strategist (SSG-WSQ accredited) with 12 years of experience specializing in search engine optimization, content marketing, and analytics. J C holds a Bachelor of Arts from National University of Singapore and is the author of "Evolve, Adapt or Collapse". He has been featured on The Straits Times, Business Times, Channel News Asia, The Edge Singapore, CNA938, and Money FM 89.3.