The Think Global Conference Session | Digital Marketing Strategy

Recently, Strategy Consultant, J C Sum had the pleasure of speaking at The Think Global Conference 2020 where he presented a session on “Digital Marketing Strategy for SMEs” as well as answers questions fielded by the attendees.


Since 1982 the International Trade Council’s Think Global Conference has played a pivotal role in bringing together CEO’s and leaders from across the globe to enhance opportunities for international trade and investment.


In this presentation, J C Sum shared the following insights:

Watch the main excerpt from his session below.

If you are interested to learn more about digital marketing and how it fits into your business, you might find the 3 posts below useful:

J C Sum

J C Sum is a certified management consultant (TR 43:2015), an American Marketing Association Professional Certified Marketer (PCM®) in marketing management as well as a certified digital marketing strategist (SSG-WSQ accredited) with 12 years of experience specializing in search engine optimization, content marketing, and analytics. J C holds a Bachelor of Arts from National University of Singapore and is the author of "Evolve, Adapt or Collapse". He has been featured on The Straits Times, Business Times, Channel News Asia, The Edge Singapore, CNA938, and Money FM 89.3.