One Eye Deer EP 0: Deer Citizens… The Hunt Begins

In One Eye Deer “EP 0: Deer Citizens… The Hunt Begins”, learn what to expect from the podcast and how one powerful marketing idea each episode can help you grow your business and career.

Be entertained and drawn in by certified management consultant, J C Sum, and benefit from his 25 years of experience in marketing and his professional work as a strategy consultant. Also discover his secrets on building a 7-figure consulting firm in 2 years.

If you are a business owner, entrepreneur, marketer, or working professional, evolve and adapt with this podcast as it brings you on a journey of marketing, business and self-discovery!

You can listen to the episode here:

Podcast Launches on 30 Mar 2022

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About One Eye Deer:

The One Eye Deer podcast is produced by Evolve & Adapt, an award-winning strategy & digital consulting firm based in Singapore and Malaysia.

If you are looking to build your brand and generate massive leads and sales, book a marketing consulting call at


The name of the podcast was inspired by the riddle:

What do you call a blind deer?

No eye deer.

Since the podcast explores one marketing idea each episode, it features “one idea” (one eye deer).

The podcast is more than 2 years in the making. The idea of a podcast was first conceived in early 2020. It took shape as “One Eye Deer” in Feb 2021 and finally launched 13 months later.


The “One Eye Deer” mascot was designed by Eugina Lee (IG : lee.eugina) based on the concept developed by J C Sum.


One Eye Deer theme performed and produced by Darren Teh, An Honest Mistake.

Adapted from “Do-Re-Mi”, “The Sound of Music”. 1959 Rodgers and Hammerstein.

J C Sum

J C Sum is a certified management consultant (TR 43:2015), an American Marketing Association Professional Certified Marketer (PCM®) in marketing management as well as a certified digital marketing strategist (SSG-WSQ accredited) with 12 years of experience specializing in search engine optimization, content marketing, and analytics. J C holds a Bachelor of Arts from National University of Singapore and is the author of "Evolve, Adapt or Collapse". He has been featured on The Straits Times, Business Times, Channel News Asia, The Edge Singapore, CNA938, and Money FM 89.3.