The Think Global Conference Session | Digital Marketing Strategy
Recently, Strategy Consultant, J C Sum had the pleasure of speaking at The Think Global Conference 2020 where he presented a session on "Digital Marketing…
Strategy & Digital Marketing Workshops for Singapore Business Federation (Updated 31 May 2021)
Evolve & Adapt is excited to announce that we will be working with Singapore Business Federation to train Singapore companies in our digital marketing strategy,…
How Digital Marketing Fits into Digital Transformation in Singapore
In this post, we will explore how digital marketing fits into a company that is undergoing digital transformation in Singapore. Should you set up a…
Why PAP-Lite is an Excellent Repositioning Strategy and Here’s How to Counter it
Disclaimer: This is an apolitical post and is intended to be and should be read as an exercise in marketing strategy only. In a televised…
The Difference Between a Marketing Consultant and Branding Consultant in Singapore
In this article, we try to answer the question "what is the difference between a marketing consultant and branding consultant in Singapore?".If you ask this…
Positioning for Business and the Workplace
In this video, certified management consultant, J C Sum, discusses the concept of Jack Trout and Al Ries, Positioning, and how it can apply to…
Brand Positioning Requires a Differentiated Value in a Brand
Positioning deals with creating a ‘position’ for your business in the minds of the customers and the market. It is a marketing and branding strategy…
Fundamentals of Brand Equity
In this post, we explore the fundamentals of brand equity, which is the value and power of the brand that determines its worth.That value is…
Marketing As Value Creation
Marketing as value creation is the first side of the Marketing Inverted PyramidTM which is described in my book “Evolve, Adapt or Collapse” and outlined…
The Marketing Flank
The marketing flank is a very effective positioning strategy, an overarching strategy that was discussed previously.The flank is taken from military warfare and applied to…
Choice and Convenience in the Digital Economy
Modern customer behaviour has changed by the abundance of choice and convenience in the digital economy due to technological innovations in communication channels and online…
Expand Your Niche Market without Losing Business Focus
One way to grow your business is to expand your niche market without losing business focus. That may sound like a contradiction since it does…