The answer of why is brand consistency important lies in the fact that consistent branding makes your company more recognisable and builds trust with your…

In a previous blog post, we discussed how customers research habits before purchasing and customer expectation in the digital economy have changed. In this post,…

Many companies have attempted digital transformations, but not all have been able to make the transition or integrate with their existing business model and operations.…

As a management consultant who works with businesses on strategic marketing and evolving in the digital economy, I can attest that the the corporate leaders…

Jack Trout and Al Ries introduced the concept of positioning in the late seventies/ early eighties. Although the approaches to the concept have been refined…

As this article is updated in 2025, it is clear that The Marketing Inverted Pyramid TM, a model that represents how marketing forms the foundation…

Economic and technological shifts in the digitally evolving world have essentially changed customer research behaviour, which impacts how you market and sell to them. As…