Hybrid Marketing Strategy & Tactics: Enhancing Your Approach with AI
Modern marketers must be hybrid marketers with a keen understanding of hybrid marketing strategy. They must merge traditional and digital marketing approaches to develop a…
5 Must-Have Marketing Skills for Small Businesses
Marketing skills are critical for any organisation. In fact, marketing is essential for small businesses as it generates revenue and drives growth. Yet, many small…
A New Customer Journey Model for the Digital Economy (Updated Mar 2025)
In this post, we will introduce a new customer journey model for the digital economy. This article was first published on the Association of Small…
Highlights from J C Sum’s Interview on Money Mind on CNA938
On 4 May 2020, J C Sum, author of “Evolve, Adapt of Collapse: Bottom Line Marketing in a Digitally Evolving World”, was a guest on…
Hybrid Marketing in a Multichannel Communication World
Hybrid marketing is a combination of traditional and digital marketing, guided by hybrid strategy.Traditional marketing refers to forms of marketing such as direct mailing, events,…
Basic Marketing Sales Funnel (Updated Mar 2025)
This article outlines the basic marketing sales funnel for those new to the subject. Be sure to check out our latest article on a more…
Hybrid Marketing & Sales Alignment
The digitally evolving world has harnessed technology and changed the way businesses engage, connect and create customer experiences across marketing, sales, customer service, product, operations…
Marketing as a Story
As a hybrid marketer who works with both traditional and digital marketing channels daily, the approach to marketing communication is the same regardless whether you…
What Hybrid Marketers Can Learn from Creative Entrepreneurs
Hybrid marketers can learn from creative entrepreneurs as they both have several things in common.Hybrid marketing is the understanding of both traditional and digital marketing,…
The Professional DNA of a Hybrid Marketer
As the world progressively shifts online, a hybrid marketer, who understands both traditional and digital marketing, can be a valuable asset to businesses.Boundaries between traditionally…