The Essential Digital Marketing Overview
As digital marketing becomes a greater part of the overall marketing mix, understanding how digital marketing works for your business is essential. In this article,…
What is Digital Marketing Lead Generation?
If you watched the 1992 movie “Glengarry Glen Ross”, you know how important leads are for any salesperson. All businesses require leads to get sales.…
What is Digital Marketing?
Just what is digital marketing? Unless you are a digital marketer or savvy marketer, you might have the impression that digital marketing is about social…
3 Things Your B2B Website Must Have To Generate Leads
Many business-to-business (B2B) businesses, especially those with offline operations, think that a B2B website is merely a piece of online property in the digital space…
Why Digital Marketing in Singapore Does Not Work for Some Companies
Savvy business managers and owners know that going digital is more than a buzzword. But, the reality is, digital marketing in Singapore does not work…
J C Sum Interview on Money FM 89.3
On 8 June 2020, J C Sum, Strategy Consultant for Evolve & Adapt, was a guest on the radio show "Your Money With Michelle Martin"…
Evolve & Adapt Develops Free AI-Digital Marketing Self-Test for SMEs
To help businesses digitally transform in the face of the COVID-19 pandemic, Evolve & Adapt, has launched an AI-Digital Marketing Self-Test for small & medium-sized…
Hiring a Digital Consultant in Singapore
In this article, we will discuss hiring a digital consultant in Singapore and the difference between a digital consultant, digital transformation consultant and digital marketing…
How the Google May 2020 Core Update Impacts the Travel, Hospitality, Events and Entertainment Industries
At the beginning of the week, Google rolled out the May 2020 Core Update, which will have a significant impact on the travel, hospitality, events…
How to Choose a Digital Marketing Consulting Firm in Singapore
A casual Google search of "digital marketing consulting firm in Singapore" or "digital marketing agency in Singapore" will reveal dozens of results for such firms…
What is SEO Web Development
Search engine optimization (SEO) is a fundamental pillar in digital marketing, and the foundation of SEO is your business’ website. Without a website, even the…
The Powerful Facebook Marketing Tool that Digital Marketers Keep Secret
The Key to Successful Marketing is Understanding Your Customer Any business owner or marketer knows that one of the most critical aspects of marketing and…