SEO web development refers to the process of designing and building a website with search engine optimisation (SEO) best practices integrated from the start. This ensures that the site is easily crawlable, indexable, and ranks well on search engines like Google and Bing.
In 2025, with AI-driven search engines evolving rapidly, SEO web development must focus on adapting to new ranking factors and user expectations.
For a primer on SEO web development, check out our article on the subject here.
SEO WEB DEVELOPMENT CONSIDERATIONS IN 2025
Core Web Vitals & Page Experience Are Critical
Google continues to prioritise page experience metrics under Core Web Vitals, which measure:
- Largest Contentful Paint (LCP) – How fast the main content loads.
- First Input Delay (FID) → Now Interaction to Next Paint (INP) – Responsiveness to user interactions.
- Cumulative Layout Shift (CLS) – Visual stability and user experience.
Things to note:
- Optimise server response times and caching.
- Use lightweight, efficient code for fast loading.
- Avoid intrusive pop-ups and poor design choices.
AI & Search Generative Experience (SGE) Readiness
With Google’s AI-powered Search Generative Experience (SGE), search results are becoming more conversational and answer-focused, reducing reliance on traditional ranking methods.
Things to do:
- Implement structured data/schema markup for better AI readability.
- Optimise content for natural language queries and long-tail keywords.
- Ensure content answers questions directly to improve visibility in AI-driven results.
Mobile-First & Voice Search Optimisation
By 2025, over 70% of global web traffic is expected to come from mobile devices. Additionally, voice search usage is rising, demanding a shift in SEO strategies.
Things to do:
- Use mobile-friendly designs (responsive design, fast-loading images).
- Optimise for voice search queries (conversational, question-based keywords).
- Implement local SEO strategies to capture “near me” searches.
Zero-Click Searches & Featured Snippets Domination
In 2025, more than 60% of searches may not lead to clicks due to featured snippets, AI summaries, and direct answers. Websites must adapt their content to appear in these formats.
Things to do:
- Answer common industry questions concisely in structured formats.
- Use bullet points, FAQs, and well-organised headings for snippet optimisation.
- Optimise metadata and structured data to enhance visibility in SERPs.
Advanced Security & Compliance (HTTPS, ADA, Data Privacy)
Cybersecurity and compliance will play a bigger role in rankings as Google tightens security standards.
Things to do:
- Ensure HTTPS encryption for data security.
- Follow ADA (Accessibility) compliance for inclusive web experiences.
- Adopt privacy-first tracking (server-side tagging, cookieless tracking methods).
SEO web development in 2025 demands a user-first approach, where speed, accessibility, AI adaptation, and multimedia integration are key. Businesses that prioritise performance, structured content, and emerging search trends will stay ahead in rankings and user engagement.
