Successfully executing a robust marketing and branding strategy requires a substantial investment of time, resources, and expertise. Thankfully, government support in the form of Singapore branding grants and subsidies can significantly alleviate these costs, empowering businesses to elevate their marketing capabilities and expand their market reach.
The Singapore government offers various grants to support local enterprises, each designed with specific objectives and eligibility criteria to suit different project scopes. Some grants are specifically allocated to fund marketing and branding initiatives, helping companies strengthen their market presence.
This comprehensive overview clarifies the available marketing and branding grants for small and medium-sized enterprises (SMEs) in Singapore, dispelling any online misinformation and providing clear guidance.
Updated as of 1 Oct 2026.
MAJOR CHANGES TO SINGAPORE BRANDING GRANTS STRUCTURE IN 2026
Prior to 29 Sept 2026, three mainstay Singapore grants for SMEs that could be leveraged for branding, marketing and business growth were the:
- Enterprise Development Grant (EDG) – the primary and most comprehensive funding option available, providing robust support for businesses aiming to enhance their marketing, branding, and overall capabilities.
- Market Readiness Assistance (MRA) grant separately supports companies looking to expand internationally, covering specific costs related to overseas marketing and branding activities.
- Productivity Solutions Grant (PSG) provides up to 50% funding for businesses to adopt pre-approved digital solutions, including certain digital marketing tools.
As of 29 Sept 2026, all three grants were discontinued in their original form and were replaced by the EDGE Grant.
The EDGE Grant covers 8 business areas, and over 150 activities to help your business grow.
Whether you’re looking to automate your operations, adopt new digital solutions, expand overseas, or build a more sustainable business, EDGE brings all that support under one roof.
EDGE Grant Eligibility Requirements
To qualify for the EDGE Singapore grant, your business must:
- Be registered and operating in Singapore. EDGE is open to Sole Proprietors, Limited Liability Partnerships and Pte Ltd companies.
- Have a minimum of 30% local shareholding.
- Have less than 200 employees OR have less than SGD100 million annual turnover. Ideally, with a minimum SGD500,000 turnover.
- Not be a start-up. You should ideally be operating for at least 2 to 3 years.
- Has business activity and preferably growth in the last few years.
- Projection of new jobs created, overall and Singaporeans only, with gross monthly salary above S$5,000, for 1 year after project completion
- Be in a financially viable position to start and complete the project. (The EDGE Grant works on a reimbursement basis and is not an upfront grant.)
*While there is no official minimum employee headcount required for your business, you must demonstrate a clear path toward generating positive employment outcomes for Singaporean workers as described above.
Overview of Other Singapore Branding Grants
The summary table below outlines the EDGE Grant and other various grants and government funding support available to Singapore businesses, as well as provides a clear guide on matching each grant to the specific objectives and growth strategies of your business:
| Government Support | Grant Suitability | Additional Eligibility Requirements |
|---|---|---|
|
Most comprehsive grant available for SMEs looking for full-scope projects to develop a brand strategy, craft a business strategy transform digitally, automate, or venture overseas. |
Be in a financially sound position to undertake and complete the project as it is a reimbursement grant.
Have business activity and growth in the past few years. |
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Best for SMEs in the tourism sector looking to innovate or improve productivity, with marketing transformation being one area of focus. |
Be part of the tourism sector.
Demonstrate the need for business innovation and productivity improvement. |
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Best for SMEs looking to train their staff in digital marketing and other skills. |
Employ at least three Singapore Citizens or Permanent Residents every month over the qualifying period. |
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Best for SMEs looking to grow their international footprint through cross-border e-commerce and global digital platforms. |
Be ready for international expansion through digital means. |
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Best for any SME looking for a wide variety of subsidised digital solutions. |
Eligibility requirements will be the same as for the EDGE Grant, Single-function Digital Solutions activity. |
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Aimed to enhance productivity, operational efficiency, governance and management capabilities of the exempt, registered charities and Institutions of a Public Character (IPCs) |
Approval of applications is subject to the submission of your charity’s latest annual reports, financial statements and Governance Evaluation Checklists on the Charity Portal.
Applicants must not receive any funding from other government sources for the same purpose for which CCF funding is sought, unless specifically allowed. |
