Singapore Branding Consultants
J C Sum, PCM®

J C SUM: Strategy Consultant

J C Sum is a hybrid marketer, author and content creator.

He is a certified management consultant (TR 43:2015), an American Marketing Association Professional Certified Marketer (PCM®) in marketing management and holds a Bachelor of Arts from National University of Singapore.

J C is a certified digital marketing strategist (SSG-WSQ accredited) with 12 years of experience specializing in search engine optimization, content marketing and analytics.

His consulting focus includes strategic marketing, positioning & branding, digital marketing strategy and digital marketing implementation such as inbound marketing and outbound marketing, SEO, content marketing, marketing funnels, PPC advertising and SEM.

J C is the author of “Evolve, Adapt or Collapse: Bottom Line Driven Marketing in a Digitally Evolving World” and the creator of several digital courses including “Strategy Before Tactics”, a foundational digital marketing course. 

“A strategy and digital marketing consultant who walks the talk.”


“Mr Sum speaks like a business guru.”

~ The Business Times

“A man who has more than two decades worth of experience in the digitally evolving world.”

Money FM 89.3

Prior to being a full-time management consultant, J C Sum amassed 20 years of experience in international entertainment & event marketing and project management in the Asia Pacific, the Middle East and Europe. He led the marketing (offline/ online) for numerous national-level and corporate event projects & campaigns.

His years spent around the world (34 countries on 4 continents) working with different marketing, PR and media production teams has also given him an in-depth understanding and hands-on experience in branding and promotion for different markets and for a wide variety of industries.

In the course of his illustrious career, he has been featured on The Straits Times, Business Times, Channel News Asia, Asia One, Today, The Edge Singapore, Entrepreneurs’ DigestCNA938 and Money FM 89.3.


J C Sum is available for speaking & training engagements for business events, conferences and webinars.

He delivers dynamic, entertaining and insightful presentations that cover strategic marketing and digital marketing implementation for businesses navigating the digitally evolving world.

Example of topics that can be presented include:

    • Strategy for Customer Acquisition in the Digital Economy
    • Positioning and Branding in the Digital Age
    • B2B Online Lead Generation
    • Digital Marketing Strategy
    • Search Engine Optimization

In 2021, Singapore Business Federation collaborated with Evolve & Adapt to present corporate workshops for Singapore SMEs through their training courses, with J C as one of the trainers. Topics included:

    • Digital Marketing for International Market Access
    • Digital Lead Generation & Sales Conversion from International Markets
    • International Market Research for Business Intelligence & Strategy Planning

Other past speaking engagements include:

    • Think Global Conference (2021)
    • “Digital Marketing Strategy for SMEs” Webinar (2019 – 2021)
    • “How to Rank on Page 1 of Google” Webinar (2019 – 2021)
    • “How to Build a Digital Marketing Funnel” Webinar (2019 – 2021)
    • Young Indians association in Kolkata, India (2015)
    • Passion Unleashed (2013)
    • TedXCQ (2012)
    • TedXNTU (2011)
    • CommunicaAsia (1998 – 2003)


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