Why Social Listening is Important for Marketing Research
Social listening, often an underutilised tool, is capable of revolutionising how businesses understand their audiences, competitors, and industries. While it is not a standalone marketing…
MARKET RESEARCH
COMPANY
One value that Evolve & Adapt brings to consulting clients is as a market research company in Singapore, with an office in Kuala Lumpur, Malaysia.
Our comprehensive AI-enabled market research helps enterprises make strategic business decisions, and informed choices for marketing strategy and product development and provides in-depth information for marketing and content creation.
MARKET RESEARCH SETS THE FOUNDATION
FOR STRATEGIC PLANNING
Accurate and in-depth market research allows businesses to:
-
- Identify Internal Strengths & Weaknesses
- Set Better Goals for the Business
- Better Understand Customers Needs
- Identify Opportunities
- Take Calculated Risks
- Outperform the Competition
- Craft an Effective Marketing Strategy & Plan
- Plan for Scalability & Growth
Our market research team comprises full-time marketing research analysts and in-house certified management consultants.
The AI-enabled market research covers:
-
- Market Intelligence
- Consumer Behaviour Research & Analysis
- Online Visibility Research & Analysis
- Competitor Research & Analysis
- Data Analytics
TYPES OF MARKET RESEARCH
Evolve & Adapt conducts two main types of market research, quantitative and qualitative research & analysis.
Quantitative research deals with collecting and analysing data in the form of numbers and statistics, while qualitative research is descriptive and concerns phenomenon which can be observed but not measured, such as language.
Both are important for gaining different kinds of knowledge.
TYPES OF DATA COLLECTION
Our research methodology will cover both primary and secondary research. Our data collection methods include:
- In-depth Interviews (IDI)
- Fieldwork
- Surveys (Face to Face, online, phone)
- Research Databases, Industry Journals, Press Releases, News Reports and Government Publications
- Digital Analytics Software
MARKETING RESEARCH CASE STUDIES
As a management consultant, Evolve & Adapt’s market research sets the essential foundation for strategic business and marketing planning. Read some our case studies linked below.
Internal Analysis in Strategic Management (Case Study)
As a marketing and branding consultant, a cornerstone of every project we take on is market research and analysis. This case study explores internal analysis…
Regional Growth Opportunity Analysis (Case Study)
As a marketing management consultant, a cornerstone of every project we take on is market research and analysis. This case study explores regional growth opportunity…
CORE SERVICES
Marketing Research & Analysis
In-depth market research & data gathering for strategic analysis & planning.
Strategic Marketing & Branding Consultancy
Proven methodologies and strategies to skyrocket brand equity, positioning & profitability.
Digital Marketing Consultancy
Cutting-edge digital strategy & tactics to increase online presence, traffic & conversions.
Business Strategy Development
Interventions in business strategies to help businesses improve profitability and grow.
FAQ
Why hire a market research company in Singapore and Malaysia?
Hiring a professional market research company ensures accurate data, customer insights, competitor analysis, and trend forecasting. This helps businesses make informed strategic decisions, reduce risks, and uncover growth opportunities.
What makes Evolve & Adapt different from other market research companies?
We combine AI-powered data precision with certified management consulting expertise. Our full-time research analysts and consultants provide technologically advanced and strategically actionable insights.
What types of market research does Evolve & Adapt provide?
We conduct both quantitative (numerical/statistical analysis) and qualitative (interviews, descriptive insights, behavioural analysis) research. This dual approach provides a complete view of customers, competitors, and market trends.
What data collection methods are used in your market research?
Our research uses primary and secondary methods, including in-depth interviews with key opinion leaders, surveys, fieldwork, research databases, industry journals, government publications, and digital analytics software.
How does AI-enabled market research benefit businesses in 2025?
AI tools process large datasets, track online visibility, and predict consumer behaviour with precision. This allows businesses to identify opportunities, optimise strategies, and outperform competitors more effectively.
What areas of market research does Evolve & Adapt specialise in?
We provide market intelligence, consumer behaviour research, online visibility analysis, competitor analysis, and data analytics. These services support marketing strategy, product development, and content creation.
How does market research support business strategy planning?
Accurate research helps businesses identify strengths and weaknesses, set realistic goals, take calculated risks, plan for scalability, and craft effective marketing strategies that drive long-term growth.
Can SMEs in Singapore and Malaysia benefit from market research services?
Yes. SMEs can use focused research packages to better understand their customers and competition. With EDG grant support, eligible Singapore SMEs can also offset consultancy costs by up to 50%.
Do you have market research case studies available?
Yes. Our case studies include topics such as social listening, internal analysis in strategic management, and regional growth opportunity analysis. These demonstrate how data translates into practical strategy.
How can I request a market research proposal from Evolve & Adapt?
You can contact us through our website or email [email protected]. We’ll discuss your objectives, scope, methodology, and timelines before preparing a tailored proposal.
WHAT MAKES US DIFFERENT?
AI-Powered Data Precision
We harness the latest AI and digital tools to uncover insights, analyse date, optimise campaigns, and predict trends with unparalleled accuracy.
Human-crafted Creativity
With 30 years of experience in creative marketing, and an expertise in psychology and sociology, we craft strategies that resonate emotionally and drive action.
Strategic & Digital Skillset
We are strategic marketing management consultants with the certified technical expertise of a digital marketing agency.
CONTACT US TO GROW YOUR BUSINESS TODAY
By providing Evolve & Adapt with my personal data, I agree that Evolve & Adapt may collect, use and disclose my personal data for purposes in accordance with its Privacy Policy and the Personal Data Protection Act 2012. I understand that my personal data may be used for marketing purposes by Evolve & Adapt.