STRATEGIC MARKETING & BRANDING CONSULTANCY
Evolve & Adapt is an AI-enabled strategic marketing & branding consultant in Singapore and Malaysia specialising in strategy and hybrid marketing (traditional and digital marketing).
What separates us from other marketing consultants is our emphasis on “strategy before tactics”.
We also utilise AI tools to complement our proven experience and expertise by super-charging our market research, consumer behaviour analysis, content development, personalised advertising and data analytics.
Our strategic marketing consulting focus includes:
- Business Strategy
- Core Capabilities Analysis
- Positioning Strategy
- Branding Strategy & Implementation
- Marketing & Sales Alignment
UNDERSTAND OUR MARKETING CONSULTING APPROACH
We work with businesses to craft and fine-tune their fundamental marketing & business strategies to ensure they are positioned to evolve and adapt with market changes.
As a certified marketing consulting firm, our fundamental business strategy framework is a model we call the Marketing Inverted PyramidTM.
This original framework guides an organisation’s strategy and tactics with three aspects of marketing that work in succession and in a cyclical manner to build and grow a business.
The three aspects of marketing are:
- Value Creation (Innovation)
- Communication (Engagement)
- Brand Equity (Positioning)
Learn more about the Marketing Inverted PyramidTM HERE
MARKETING & BRANDING CONSULTANT
As branding consultants and digital marketing experts, we bridge the gap between data-driven strategies and creative storytelling to help businesses thrive in today’s dynamic landscape.
Over the past 5 years, our 2-in-1 expert team has helped multiple businesses achieve the following results:
- Created a 40% Positive Brand Lift with Existing Customers
- Improved Sales Conversion by 25%
- Increased Leads from New Customers by 200%
- Enhanced Brand Authority & Visibility
- Optimised Operational & Business Management Processes
CORE SERVICES
Marketing Research & Analysis
Strategic Marketing & Branding Consultancy
Digital Marketing Consultancy
Business Strategy Development
FAQ
Strategic marketing & branding consultancy involves defining strategy first. This includes positioning, branding, business strategy, and aligning marketing with sales before applying tactics. Evolve & Adapt emphasises “strategy before tactics”.
We are AI-enabled, certified consultants specialising in both traditional and digital marketing. We use frameworks like the Marketing Inverted Pyramid™ and focus on value creation, communication, and brand equity to help businesses evolve and adapt.
Our core capabilities include business strategy, core capabilities analysis, positioning strategy, branding strategy & implementation, and marketing & sales alignment.
Developed by J C Sum, The Marketing Inverted Pyramid™ is a structured model created and used by Evolve & Adapt that sequences three interlinked aspects of marketing: Value Creation (Innovation), Communication (Engagement), and Brand Equity (Positioning). This helps align strategy and tactics in a cyclical way.
Clients have achieved outcomes such as increasing revenue from $35k to $1.5m in 3 years, achieving a 40% positive brand lift among existing customers, improving sales conversion by 25%, increasing leads from new customers by 200%, enhancing brand authority and visibility, and improving operational/business management processes.
At Evolve & Adapt, “strategy before tactics” means developing foundational strategy (business, positioning, branding) before applying marketing channels or execution. This ensures marketing efforts are coherent, sustainable, and aligned with business goals.
We use AI tools to augment market research, consumer behaviour analysis, content development, personalised advertising, and data analytics to improve precision, speed, and effectiveness.
Yes. In our strategic marketing & branding consultancy service, we cover both strategy (such as positioning, core capabilities, business strategy) and implementation of branding strategy.
Marketing & sales alignment refers to ensuring that marketing strategy and branding work in harmony with sales objectives and processes, improving revenue outcomes, customer conversion, and consistency of messaging. It is one of our core offerings.
You can request a free branding & marketing consultation with an initial diagnosis, contact us via [email protected], or use the “Contact Us” section to start discussing your business’s strategy alignment, positioning, and brand equity needs.
WHAT MAKES US DIFFERENT?
AI-Powered Data Precision
We harness the latest AI and digital tools to uncover insights, analyse date, optimise campaigns, and predict trends with unparalleled accuracy.
Human-crafted Creativity
With 30 years of experience in creative marketing, and an expertise in psychology and sociology, we craft strategies that resonate emotionally and drive action.
Strategic & Digital Skillset
We are strategic marketing management consultants with the certified technical expertise of a digital marketing agency.
CONTACT US TO GROW YOUR BUSINESS TODAY
By providing Evolve & Adapt with my personal data, I agree that Evolve & Adapt may collect, use and disclose my personal data for purposes in accordance with its Privacy Policy and the Personal Data Protection Act 2012. I understand that my personal data may be used for marketing purposes by Evolve & Adapt.