The Ministry for Trade & Industry has urged companies to transform digitally in order to stay competitive in the new economy (The Straits Times, 22 Sep 2020).
Part of digitalization is moving your sales and marketing efforts online to acquire new customers, regardless of whether your business is B2B, B2C, online, offline or a hybrid one.
The goal of the Digital Growth Subsidy (DIGS) is to help small & medium Singapore companies improve their business fundamentals to increase brand awareness, leads and sales in the digital economy.