Strategy is the conceptualised roadmap that guides long-term vision and goal. It defines future direction, sets the framework and defines top-level resource allocation.
A tactic is an action you take to execute the strategy. It is a technique, tool or method you will employ to obtain a ‘measurable result’.
In marketing terms, a marketing strategy is a master plan that aligns directly with your revenue targets, marketing objectives, long-term vision, ethics and business goals.
Marketing tactics often involve generating leads, advertising, sales promotions, and other activities that directly support your strategic marketing plan.
Strategy Before Tactics in Digital Marketing
To learn more about the digital marketing formula for SMEs, check out highlights on a master class we conducted recently.
Watch Highlights of the SME Digital Marketing Master Class
To learn more about SME digital marketing strategy, request for FREE ACCESS to watch highlights from a recent masterclass we presented.
In this in-depth online masterclass, you will learn:
- The Digital Marketing Overview
- Challenges SMEs Face in Digital Marketing
- How SMEs Should Approach Digital Marketing
- The Strategy, Traffic & Conversions Formula
- The Digital Marketing Funnel
- A Digital Marketing Roadmap