In this post, we will explore how digital marketing fits into a company that is undergoing digital transformation in Singapore. Should you set up a…
Here is one of my favourite quotes from Sun Tze from The Art of War which I think applies particularly well when applied to digital…
The EDG grant, as it is often erroneously called, refers to the Enterprise Development Grant disbursed by Enterprise Singapore (ESG).The goal of the EDG grant…
As digital marketing becomes a greater part of the overall marketing mix, understanding how digital marketing works for your business is essential. In this article,…
If you watched the 1992 movie “Glengarry Glen Ross”, you know how important leads are for any salesperson. All businesses require leads to get sales.…
Just what is digital marketing? Unless you are a digital marketer or savvy marketer, you might have the impression that digital marketing is about social…
Many business-to-business (B2B) businesses, especially those with offline operations, think that a B2B website is merely a piece of online property in the digital space…
Disclaimer: This is an apolitical post and is intended to be and should be read as an exercise in marketing strategy only. In a televised…
Savvy business managers and owners know that going digital is more than a buzzword. But, the reality is, digital marketing in Singapore does not work…
The Business Times featured Evolve & Adapt's lead consultant, J C Sum, in its Leadership & Management section for his interview on Money FM 89.3…
On 8 June 2020, J C Sum, Strategy Consultant for Evolve & Adapt, was a guest on the radio show "Your Money With Michelle Martin"…
In this article, we try to answer the question "what is the difference between a marketing consultant and branding consultant in Singapore?".If you ask this…