Hybrid Marketing Tips by Marketing Consutant Evolve & Adapt

Positioning for Business and the Workplace

Post author:J C Sum
Post published:May 13, 2020
Post category:Marketing Strategy / Videos
Post comments:0 Comments

In this video, certified management consultant, J C Sum, discusses the concept of Jack Trout and Al Ries, Positioning, and how it can apply to…

Hiring a Digital Consultant in Singapore

Post author:J C Sum
Post published:May 11, 2020
Post category:Digital Marketing / Useful Information
Post comments:1 Comment

In this article, we will discuss hiring a digital consultant in Singapore and the difference between a digital consultant, digital transformation consultant and digital marketing…

Highlights from J C Sum’s Interview on Money Mind on CNA938

Post author:J C Sum
Post published:May 7, 2020
Post category:Hybrid Marketing
Post comments:0 Comments

On 4 May 2020, J C Sum, author of “Evolve, Adapt of Collapse: Bottom Line Marketing in a Digitally Evolving World”, was a guest on…

How the Google May 2020 Core Update Impacts the Travel, Hospitality, Events and Entertainment Industries

Post author:J C Sum
Post published:May 6, 2020
Post category:Digital Marketing
Post comments:0 Comments

At the beginning of the week, Google rolled out the May 2020 Core Update, which will have a significant impact on the travel, hospitality, events…

Hybrid Marketing in a Multichannel Communication World

Post author:J C Sum
Post published:April 26, 2020
Post category:Hybrid Marketing
Post comments:3 Comments

Hybrid marketing is a combination of traditional and digital marketing, guided by hybrid strategy.Traditional marketing refers to forms of marketing such as direct mailing, events,…

How to Choose a Digital Marketing Consulting Firm in Singapore

Post author:J C Sum
Post published:April 17, 2020
Post category:Digital Marketing / Useful Information
Post comments:0 Comments

A casual Google search of "digital marketing consulting firm in Singapore" or "digital marketing agency in Singapore" will reveal dozens of results for such firms…

What is SEO Web Development

Post author:J C Sum
Post published:April 15, 2020
Post category:Digital Marketing
Post comments:2 Comments

Search engine optimization (SEO) is a fundamental pillar in digital marketing, and the foundation of SEO is your business’ website. Without a website, even the…

The Powerful Facebook Marketing Tool that Digital Marketers Keep Secret

Post author:Mark Wong
Post published:April 12, 2020
Post category:Digital Marketing
Post comments:1 Comment

The Key to Successful Marketing is Understanding Your Customer Any business owner or marketer knows that one of the most critical aspects of marketing and…

SEO Content Marketing

Post author:J C Sum
Post published:April 11, 2020
Post category:Digital Marketing
Post comments:4 Comments

In the previous discussion on On-page Search Engine Optimization (SEO), we discussed important factors that affect a website's ranking based on On-page optimization.“On-page” includes both…

The Benefits and Challenges of Digital Marketing

Post author:J C Sum
Post published:April 10, 2020
Post category:Digital Marketing
Post comments:2 Comments

In the bid to be relevant and in-tune with the digital economy, many businesses, especially offline ones, make the mistake of engaging in digital marketing…

Basic Marketing Sales Funnel

Post author:J C Sum
Post published:April 10, 2020
Post category:Hybrid Marketing / Useful Information
Post comments:4 Comments

A basic marketing sales funnel, which is also a simple representation of a customer journey is a very useful tool to understand the different stages of…

Hybrid Marketing & Sales Alignment

Post author:J C Sum
Post published:April 10, 2020
Post category:Hybrid Marketing
Post comments:0 Comments

The digitally evolving world has harnessed technology and changed the way businesses engage, connect and create customer experiences across marketing, sales, customer service, product, operations…