J C Sum Interview on Money FM 89.3

Post author:J C Sum
Post published:June 9, 2020
Post category:Announcements / Digital Marketing
Post comments:0 Comments

On 8 June 2020, J C Sum, Strategy Consultant for Evolve & Adapt, was a guest on the radio show "Your Money With Michelle Martin"…

The Difference Between a Marketing Consultant and Branding Consultant in Singapore

Post author:J C Sum
Post published:June 8, 2020
Post category:Marketing Strategy / Useful Information
Post comments:0 Comments

In this article, we try to answer the question "what is the difference between a marketing consultant and branding consultant in Singapore?".If you ask this…

Evolve & Adapt Develops Free AI-Digital Marketing Self-Test for SMEs

Post author:J C Sum
Post published:June 2, 2020
Post category:Announcements / Digital Marketing
Post comments:0 Comments

To help businesses digitally transform in the face of the COVID-19 pandemic, Evolve & Adapt, has launched an AI-Digital Marketing Self-Test for small & medium-sized…

The Founder: Movies that Mean Business

Post author:J C Sum
Post published:May 14, 2020
Post category:Videos
Post comments:0 Comments

In this "Movies that Mean Business" series, we explore movies that teach us something about business.In this episode, we look at "The Founder", a 2016…

Positioning for Business and the Workplace

Post author:J C Sum
Post published:May 13, 2020
Post category:Marketing Strategy / Videos
Post comments:0 Comments

In this video, certified management consultant, J C Sum, discusses the concept of Jack Trout and Al Ries, Positioning, and how it can apply to…

Hiring a Digital Consultant in Singapore

Post author:J C Sum
Post published:May 11, 2020
Post category:Digital Marketing / Useful Information
Post comments:1 Comment

In this article, we will discuss hiring a digital consultant in Singapore and the difference between a digital consultant, digital transformation consultant and digital marketing…

Highlights from J C Sum’s Interview on Money Mind on CNA938

Post author:J C Sum
Post published:May 7, 2020
Post category:Hybrid Marketing
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On 4 May 2020, J C Sum, author of “Evolve, Adapt of Collapse: Bottom Line Marketing in a Digitally Evolving World”, was a guest on…

How the Google May 2020 Core Update Impacts the Travel, Hospitality, Events and Entertainment Industries

Post author:J C Sum
Post published:May 6, 2020
Post category:Digital Marketing
Post comments:0 Comments

At the beginning of the week, Google rolled out the May 2020 Core Update, which will have a significant impact on the travel, hospitality, events…

Hybrid Marketing in a Multichannel Communication World

Post author:J C Sum
Post published:April 26, 2020
Post category:Hybrid Marketing
Post comments:3 Comments

Hybrid marketing is a combination of traditional and digital marketing, guided by hybrid strategy.Traditional marketing refers to forms of marketing such as direct mailing, events,…

How to Choose a Digital Marketing Consulting Firm in Singapore

Post author:J C Sum
Post published:April 17, 2020
Post category:Digital Marketing / Useful Information
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A casual Google search of "digital marketing consulting firm in Singapore" or "digital marketing agency in Singapore" will reveal dozens of results for such firms…

What is SEO Web Development

Post author:J C Sum
Post published:April 15, 2020
Post category:Digital Marketing
Post comments:2 Comments

Search engine optimization (SEO) is a fundamental pillar in digital marketing, and the foundation of SEO is your business’ website. Without a website, even the…

The Powerful Facebook Marketing Tool that Digital Marketers Keep Secret

Post author:Mark Wong
Post published:April 12, 2020
Post category:Digital Marketing
Post comments:1 Comment

The Key to Successful Marketing is Understanding Your Customer Any business owner or marketer knows that one of the most critical aspects of marketing and…