How to Craft Marketing Strategy
One of the main challenges business owners and marketing managers face is figuring out how to craft a marketing strategy that works for the business.For…
New Digital Marketing Funding for SMEs – Digital Growth Subsidy (Updated 25 Mar 2021)
A new SME digital marketing funding scheme is now available for Singapore and Malaysia companies. The Digital Growth Subsidy (DIGS) is designed to improve business…
Strategy Consultant Evolve & Adapt’s 2020 Year in Review
At the end of every year, Evolve & Adapt, shares highlights of our strategy & digital marketing consultancy work and a sneak peek into plans…
How Digital Marketing Fits into Digital Transformation in Singapore
In this post, we will explore how digital marketing fits into a company that is undergoing digital transformation in Singapore. Should you set up a…
Why Strategy Before Tactics is Needed in Digital Marketing for SMEs
Here is one of my favourite quotes from Sun Tze from The Art of War which I think applies particularly well when applied to digital…
How to Apply for the EDG Grant for Marketing and Branding in Singapore
The EDG grant, as it is often erroneously called, refers to the Enterprise Development Grant disbursed by Enterprise Singapore (ESG).The goal of the EDG grant…
The Essential Digital Marketing Overview
As digital marketing becomes a greater part of the overall marketing mix, understanding how digital marketing works for your business is essential. In this article,…
What is Digital Marketing Lead Generation?
If you watched the 1992 movie “Glengarry Glen Ross”, you know how important leads are for any salesperson. All businesses require leads to get sales.…
What is Digital Marketing?
Just what is digital marketing? Unless you are a digital marketer or savvy marketer, you might have the impression that digital marketing is about social…
3 Things Your B2B Website Must Have To Generate Leads
Many business-to-business (B2B) businesses, especially those with offline operations, think that a B2B website is merely a piece of online property in the digital space…
Why PAP-Lite is an Excellent Repositioning Strategy and Here’s How to Counter it
Disclaimer: This is an apolitical post and is intended to be and should be read as an exercise in marketing strategy only. In a televised…
Why Digital Marketing in Singapore Does Not Work for Some Companies
Savvy business managers and owners know that going digital is more than a buzzword. But, the reality is, digital marketing in Singapore does not work…