Highlights from J C Sum’s Interview on Money Mind on CNA938
On 4 May 2020, J C Sum, author of “Evolve, Adapt of Collapse: Bottom Line Marketing in a Digitally Evolving World”, was a guest on…
How the Google May 2020 Core Update Impacts the Travel, Hospitality, Events and Entertainment Industries
At the beginning of the week, Google rolled out the May 2020 Core Update, which will have a significant impact on the travel, hospitality, events…
Hybrid Marketing in a Multichannel Communication World
Hybrid marketing is a combination of traditional and digital marketing, guided by hybrid strategy.Traditional marketing refers to forms of marketing such as direct mailing, events,…
How to Choose a Digital Marketing Consulting Firm in Singapore
A casual Google search of "digital marketing consulting firm in Singapore" or "digital marketing agency in Singapore" will reveal dozens of results for such firms…
What is SEO Web Development
Search engine optimization (SEO) is a fundamental pillar in digital marketing, and the foundation of SEO is your business’ website. Without a website, even the…
The Powerful Facebook Marketing Tool that Digital Marketers Keep Secret
The Key to Successful Marketing is Understanding Your Customer Any business owner or marketer knows that one of the most critical aspects of marketing and…
SEO Content Marketing
In the previous discussion on On-page Search Engine Optimization (SEO), we discussed important factors that affect a website's ranking based on On-page optimization.“On-page” includes both…
The Benefits and Challenges of Digital Marketing
In the bid to be relevant and in-tune with the digital economy, many businesses, especially offline ones, make the mistake of engaging in digital marketing…
Basic Marketing Sales Funnel
A basic marketing sales funnel, which is also a simple representation of a customer journey is a very useful tool to understand the different stages of…