STRATEGY BEFORE TACTICS
Coming Jun 2020.
“Strategy Before Tactics” is Evolve & Adapt’s foundational digital marketing course.
The goal is to digitally enable marketing teams, so they understand the fundamentals of digital marketing and how to apply it to their business.
This is the only course of its kind developed by a certified management consultant and a team of certified digital marketers.
What makes this different course different from any other is that it teaches a comprehensive overview of digital marketing and how it strategically fits into your business.
The foundational digital marketing training includes:
- Understanding Digital Marketing
- Introducing the Digital Marketing Funnel
- Mapping the Customer Journey
- Understanding Digital Marketing Channels
- Building and Utilizing Digital Marketing Assets
- Overview of the Different Types of Digital Marketing
- Measurements and Analytics
- Developing a Digital Marketing Strategy and Plan
- Working with a Consultancy Firm or Agency
- Determining how Digital Marketing Fits Into Your Business