Evolve & Adapt Develops Free AI-Digital Marketing Self-Test for SMEs

To help businesses digitally transform in the face of the COVID-19 pandemic, Evolve & Adapt, has launched an AI-Digital Marketing Self-Test for small & medium-sized enterprises.

This online self-test will help businesses determine which types of digital marketing they need and what steps they can take to close the digital gap. It is entirely free and only takes minutes to complete.

The AI-Digital Marketing Self-Test coincides with Infocomm Media Development Authority’s (IMDA) newly set up SG Digital Office to drive the Singapore government’s concerted new push to accelerate digital adoption.

The self-test uses an AI program with a custom algorithm that imitates step-by-step reasoning and logical decisions that a digital consultant will make based on a set of variable data. Based on the information provided by the user, a comprehensive downloadable analysis report will be generated.

The Launch of the "AI-Digital Marketing Self-Test" Picked Up By the Media

The online assessment tool was developed by a team of certified digital marketers and web developer, led by J C Sum. Sum said of the self-test:

“While most businesses now know that they need to digitally transform to evolve & adapt to the new economy, many do not know where to start, who to ask or how much it will cost for an initial consultation.

Our AI-Digital Marketing Self-Test allows businesses to get a detailed professional analysis of their digital transformation and marketing needs along with a set of recommendations that can be implemented in-house or with the help of a digital professional of their choosing. The best part is that it is completely free and will take only two minutes to complete but will change their business forever.”

Sum is a certified management consultant (TR 43:2015), an American Marketing Association Professional Certified Marketer (PCM®) in marketing management as well as a certified digital marketing strategist (SSG-WSQ accredited). He is also the author of the book “Evolve, Adapt or Collapse: Bottom Line Marketing in a Digitally Evolving World”.

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J C Sum

J C Sum is a certified management consultant (TR 43:2015), an American Marketing Association Professional Certified Marketer (PCM®) in marketing management as well as a certified digital marketing strategist (SSG-WSQ accredited) with 11 years of experience specializing in search engine optimization, content marketing and analytics. He is the author of "Evolve, Adapt or Collapse" and has been featured on The Straits Times, Business Times, Channel News Asia, The Edge Singapore, CNA938 and Money FM 89.3.

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