EDG GRANT FOR SME MARKETING IN SINGAPORE

STRATEGIC BRANDING = REVENUE GROWTH

Capture Market Mindshare, Increase Sales and Grow Your Business.

“Your brand is the single most important investment you can make in your business.” – Steve Forbes

During the past few uncertain years, Evolve & Adapt has helped multiple businesses achieve the following results through strong strategic branding and positioning:

Created a 40% Brand Lift with Existing Customers
Improved Sales Conversion by 25%
Increased Online Leads by 300%
Enhanced Brand Authority & Visibility
Optimised Operational & Business Management Processes

Evolve & Adapt is an award-winning marketing management consultant with a proven track record and the strategic expertise to brand your business for success.

If you are prepared to invest in your marketing and benefit from Singapore government funding through an EDGE Grant, we can guide you step by step.

As of 29 Sept 2026, the Enterprise Development Grant or EDG grant was discontinued and is replaced by the EDGE Grant. The EDGE Grant covers 8 business areas, and over 150 activities to help your business grow.

Whether you’re looking to automate your operations, adopt new digital solutions, expand overseas, or build a more sustainable business, EDGE brings all that support under one roof.

CONTACT US TO DEVELOP AN EDGE-APPROVED BRANDING PROJECT FOR YOUR BUSINESS

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HOW THE EDGE GRANT WORKS IN A NUTSHELL

The EDGE Grant awarded by Enterprise Singapore subsidises a submitted project and works on a reimbursement basis. This means the project has to be completed with all expenses paid out. The audited accounts, documentation and final report with all achieved project deliverables can then be submitted for reimbursement.

The EDGE Grant funds qualifying project costs that include consultancy fees from certified 3rd party consultants and internal manpower costs.

Typically, companies can receive up to 50% – 70% of support for the qualifying project costs, depending on the nature of the project.

EDGE GRANT SCOPE

As Evolve & Adapt is helmed by an Enterprise Singapore-recognised certified management consultant (SS 680:2021 – Specification for Management Consultants), eligible Singapore companies can engage our firm under:

Business Strategic Planning (up to 50% support for SMEs and up to 30% support for non-SMEs)
International Branding (up to 70% support for SMEs and up to 50% support for non-SMEs)

Qualifying consultancy costs include:

- Diagnosis and gap analysis of your business
- Assessment of internal and external factors, such as strengths and weaknesses, and competition
- Primary or secondary research
- Recommendations and plans for implementation
- Brand research and analysis
- Development of brand strategy
- Development or refresh of brand identity

EXAMPLES OF EDGE GRANT BUSINESS PROJECTS IN SINGAPORE

Here are some examples of Business Strategic Planning projects that can be claimed under the EDGE Grant:

- Business Strategy & Process Optimisation: Conducting a thorough strategic diagnosis and gap analysis of your current workflows and processes. We design custom business and profitability frameworks to minimise operational costs, optimise revenue streams, and maximise overall profitability.

- Strategic Market Differentiation in an AI Landscape: Developing an effective positioning strategy and unique value proposition that stands out against competitors, ensuring the company maintains a distinct, authentic connection with target consumers as the market automates.
- Determining Generative AI Strategy: Formulating a roadmap to purposefully integrate AI tools—such as using generative AI for hyper-personalised customer experiences or predictive trend analysis—to ensure technology directly drives the business strategy.
- Brand Valuation & Commercial Performance for International Expansion: Assessing a brand’s financial value and identifying core brand levers to protect and grow equity in an overseas commercial environment.
- Optimising Marketing Resources & Communications: Developing a strategic plan to optimise marketing investments and elevate customer communications, leveraging AI analytics to secure long-term growth.

APPLYING FOR AN EDGE GRANT

Here are the steps to take to apply for an EDGE Grant for a Business Strategic Planning project:

STEP 1: ENSURE YOUR COMPANY MEETS THE BASIC EDG ELIGIBILITY REQUIREMENTS

To qualify for the EDGE Singapore grant, your business must:

- Be registered and operating in Singapore. EDGE is open to Sole Proprietors, Limited Liability Partnerships and Pte Ltd companies.
- Have a minimum of 30% local shareholding.
- Have less than 200 employees OR have less than SGD100 million annual turnover. Ideally, with a minimum SGD500,000 turnover.
- Not be a start-up. You should ideally be operating for at least 2 to 3 years.

- Has business activity and preferably growth in the last few years.
- Projection of new jobs created, overall and Singaporeans only, with gross monthly salary above S$5,000, for 1 year after project completion
- Be in a financially viable position to start and complete the project. (The EDGE Grant works on a reimbursement basis and is not an upfront grant.)

*While there is no official minimum employee headcount required for your business, you must demonstrate a clear path toward generating positive employment outcomes for Singaporean workers as described above.

*Applications will be assessed by Enterprise Singapore based on project scope, project outcomes and competency of service provider.

STEP 2: LOOK FOR A CERTIFIED MANAGEMENT CONSULTANT IN BUSINESS STRATEGY

As mentioned above, for an EDGE project, you may engage an Enterprise Singapore-recognised certified management consultant to consult on the project.

ESG-recognised consultants are individuals who have been approved and recognised by Enterprise Singapore (ESG), under SS 680:2021 – Specification for Management Consultants.

This certification provides you with greater assurance in terms of the level of quality and professionalism in the partners they engage.

STEP 3: PREPARE THE PROJECT PROPOSAL

You will need to prepare the project proposal as part of the EDGE application. This is where an experienced and competent management consultant is essential.

The consultant should assist in preparing the proposal and guide you in providing the necessary information to strengthen the proposal. A good consultant will also be familiar with the ESG project template and understand the requirements of the application proposal.

STEP 4: PREPARE THE REQUIRED SUPPORTING DOCUMENTS

Besides your project proposal, there are also other documents that must be prepared. These include:

- Past Year(s) Financial Statements
- Staff Remuneration
- Depreciation
- Management Consultant Certificate & CV

Once again the certified management consultant will guide you through the process and let you know specific documents you need to prepare.

STEP 5: APPLY FOR EDGE

Once all the above have been met, your company will be able to apply for the EDGE Grant at the Business Grants Portal by logging in with your CorpPass.

Follow the guided steps and upload the various documents as instructed.

APPROVAL OF THE EDGE GRANT

Once your application is submitted, it will take between 8 – 12 weeks for your EDGE grant application to be processed. Typically, you should get a response from an Enterprise Singapore officer within 4 – 6 weeks.

Sometimes, you will be asked to clarify aspects of your business or the proposal or requested to submit additional documentation.

Working with an experienced management consultant and submitting all the requested documentation in proper order will ensure the application can be processed with little delay.

Applications will be assessed by Enterprise Singapore based on project scope, project outcomes and competency of the marketing consultant.

If/ when your EDGE grant application is approved, a project Letter of Offer will be sent to you. This Letter of Offer will contain the amount of grant awarded to your company, along with its conditions of support.

The conditions of support are:

- Project Qualifying Period
- Project Deliverables

Do note that you must accept the conditions on this Letter of Offer and acknowledge receiving it or the application will be considered null and invalid.

HOW MUCH IS THE INVESTMENT AND HOW IS COVERED BY EDGE?

Typical marketing projects for SMEs range from S$40,000 – S$100,000, depending on the scope and duration of the project.

Most projects last 4 – 6 months, with some large ones lasting a year.

Assuming a project is budgeted at S$40,000, EDGE will support up to 50% (S$20,000), which means your investment is S$20,000.

However, do note, as mentioned above, EDGE works on a reimbursement basis. This means you will need to have the cashflow to pay for the project costs first.

The audited accounts, documentation and final report with all achieved project deliverables can then be submitted for reimbursement.

Reimbursement takes about 1 month, assuming there is nothing wrong with your paperwork submission.

That is it! While this article is a long read, I hope that it gives you a comprehensive overview on applying for the EDGE grant for your business, marketing or branding project.

The best advice I can give is for you to talk with a certified management consultant, such as Evolve & Adapt to assess if you have a feasible and viable EDGE project. We also boast a 100% approval rate for EDGE applications.

Provide as much initial information as you can, and we will arrange a call for an initial diagnosis.

LET US KNOW HOW WE CAN HELP GROW YOUR BUSINESS ONLINE

Evolve & Adapt is an award-winning Singapore marketing consultant that can help you scope an EDGE project for up to 50% – 70% funding approval, depending on the nature of the project.

Our core services include strategic marketing, in-depth marketing research, branding strategy and digital strategy consultancy.

We are one of the very few certified management consultants in Singapore that is also certified in both traditional marketing management and digital marketing.

CERTIFICATIONS & ASSOCIATIONS

Our internationally recognised marketing and digital marketing certifications include:

MARKETING CONSULTANCY FIRM IN THE MEDIA

Over the years, Evolve & Adapt and its team members have been featured in various high profile interviews, articles and opinion pieces in print media, radio, television and online platforms.

Besides being a contributor to trade publications, The Straits Times regularly contacts Evolve & Adapt for insights on strategic marketing & branding for business stories.

MARKETING CONSULTANT
IN THE MEDIA

Over the years, Evolve & Adapt and its team members have been featured in various high profile interviews, articles and opinion pieces in print media, radio, television and online platforms.

Besides being a contributor to trade publications, The Straits Times regularly contacts Evolve & Adapt for insights on strategic marketing & branding for business stories.